How Important Is It To Fix Broken Links?
Imagine a user lands on your website’s homepage. Great stuff, you’ve got someone coming into your sales funnel. Now this person starts clicking on a few links here and a few links there. Good, that means they’ve got a search intent and are looking for an answer, solution, or product from your site. However, if […]
How can I tell if my website has been hit by a Google Penalty?
Google penalties come in two forms: algorithmic penalties and manual action penalties. You can easily tell if you’ve been hit by a manual action penalty as Google will inform you via your Webmaster Tool that a page on your site or your entire site has been penalized. Manual action penalties are often accompanied by a […]
When can I start seeing results from link building?
The answer is that it depends. (C’mon, don’t sigh!) On average, consistent link building combined with on-page optimization can deliver measurable results in a matter of months. We’ve seen our clients improve their rankings for targeted keywords in a time span of anywhere between four and twelve months. However, there are a lot of factors […]
How important is the ratio between followed and no-followed links?
You should always aim for a natural link profile rather than obsessing over a “perfect” ratio between do-follow and no-follow links. Having said that, there is an optimal ratio you can aim for – as long as you’re doing that naturally. If you’re skewed too much towards do-follow links, you might be viewed by Google […]
Do penalties get carried over in a 301 redirect?
First, let’s quickly get what is a 301 redirect out of the way. A 301 redirect is a permanent redirect of a page from one URL to another. 301 redirects basically tell the search engine to send the site visitor to a different URL than the one they typed in or clicked on. Now the […]
Does anchor text still matter?
Way back in Nov 2017, an Ahrefs official asked Google’s John Muller on his Twitter feed whether anchor text was important for search engines when considering internal links. He replied, “Most links do provide a bit of additional context through their anchor text…” Anchor text’s importance hasn’t waned over the years. As search crawlers become […]
What are the characteristics of a healthy link profile?
Your link profile is the makeup of all the backlinks that are directed towards your website. A healthy link profile is one most likely to be recognized by search engines as natural, authoritative, and non-spammy. If you want to gauge the strength of your link profile, ask yourself where your backlinks originated from, how they […]
What are the most important Google ranking factors?
Back in 2016, Google’s Andrey Lipattsev revealed that content and links were the top two ranking factors for its search engine. While Google takes nearly 200 other signals and algorithms into consideration, the huge weightage assigned to quality content and backlinks continues till today – which makes sense if you think about it. Content Quality […]