Glossary

A backlink with the attribute rel=”nofollow”. This indicates that the external website does not pass authority to the destination page. As...

A backlink without a “rel” attribute, or the default “rel”attribute. Do-Follow Links pass Link Juice. These indicate that the ...

Zero-click searches refer to the kind of searches whose results display the answer on top of Google’s first page. These results are so complete that...

What is Black Hat SEO? Black hat SEO refers to practices that increase a page’s rank in search engines through means that violate the search eng...

Google’s Featured Snippet, also called Position Zero or Answer Box, is a search answer shown at the top of Google’s first page of results. Google...

Quality Score is a Google metric which estimates the quality of your ads, keywords, and landing pages. Google ranks Quality Score on a scale of 1-10 (...

Internal links are links from one page of a website to another page of the same website. Internal links strategy establishes your website’s navigati...

An inbound link is a link from a third-party website that points to your site. Hence, the term Inbound link is used from the perspective of the site o...

Broken links are links that do not work. Clicking on such links usually leads to a 404 error. Links may be broken because the destination page has bee...