Anchor text is the clickable text that appears for a hyperlink, such as this link to LinkBuilding HQ’s signup page. Anchor text best practices help inform search engines and users […]
Read MoreA backlink is an external link by one website to another. Backlinks serve as a vote of confidence by a site, indicating to search engines and users that the destination […]
Read MoreBlack hat SEO refers to practices that increase a page’s rank in search engines through means that violate the search engines’ terms of service. While black hat SEO techniques may […]
Read MorePrivate Blog Networks, also known as link farms, are a group of blogs owned by the same entity. PBNs create reciprocal links between the blogs in an attempt to build […]
Read MoreBroken links are links that do not work. Clicking on such links usually leads to a 404 error. Links may be broken because the destination page has been moved without […]
Read MoreDomain Authority (DA) is a search engine ranking score developed by Moz. While not a metric used by Google, Domain Authority helps users predict how well a website will rank […]
Read MoreDomain Rating is a metric created by Ahrefs that indicates the strength of a website’s total backlink profile. This profile is assessed in terms of size and quality and is […]
Read MoreGoogle’s Featured Snippet, also called Position Zero or Answer Box, is a search answer shown at the top of Google’s first page of results. Google does this by showing an answer […]
Read MoreA hashtag (using the symbol #) serves as a label for content. Hashtags became more popular after their introduction on Twitter and are now commonly used on other social media […]
Read MoreImage links are the hyperlink for any image on a webpage. Apart from being visually appealing, images can be shared on social media and help SEO by earning backlinks. Optimized […]
Read MoreAn inbound link is a link from a third-party website that directs to your site. Hence, the term Inbound link is used from the perspective of the site owner. Inbound […]
Read MoreInternal links are links from one page of a website to another page of the same website. Internal links establishing your website’s navigation, direct readers to other relevant pages on […]
Read MoreLatent semantic indexing (LSI), also referred to as latent semantic analysis, is a mathematic tool that scans the raw data of a document and identifies the relationship between the words […]
Read MorePageRank is an algorithm used by Google to gauge the value of a page. It works by calculating the number and quality of other pages linking to the page. PageRank, […]
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