Anchor text is the clickable text that appears for a hyperlink, such as this link to LinkBuilding HQ’s signup page. Anchor text best practices help inform search engines and users ... Read More
Read MoreA backlink is an external link by one website to another. Backlinks serve as a vote of confidence by a site, indicating to search engines and users that the destination ... Read More
Read MoreBlack hat SEO refers to practices that increase a page’s rank in search engines through means that violate the search engines’ terms of service. While black hat SEO techniques may ... Read More
Read MorePrivate Blog Networks, also known as link farms, are a group of blogs owned by the same entity. PBNs create reciprocal links between the blogs in an attempt to build ... Read More
Read MoreBroken links are links that do not work. Clicking on such links usually leads to a 404 error. Links may be broken because the destination page has been moved without ... Read More
Read MoreDomain Authority (DA) is a search engine ranking score developed by Moz. While not a metric used by Google, Domain Authority helps users predict how well a website will rank ... Read More
Read MoreDomain Rating is a metric created by Ahrefs that indicates the strength of a website’s total backlink profile. This profile is assessed in terms of size and quality and is ... Read More
Read MoreGoogle’s Featured Snippet, also called Position Zero or Answer Box, is a search answer shown at the top of Google’s first page of results. Google does this by showing an answer ... Read More
Read MoreA hashtag (using the symbol #) serves as a label for content. Hashtags became more popular after their introduction on Twitter and are now commonly used on other social media ... Read More
Read MoreImage links are the hyperlink for any image on a webpage. Apart from being visually appealing, images can be shared on social media and help SEO by earning backlinks. Optimized ... Read More
Read MoreAn inbound link is a link from a third-party website that directs to your site. Hence, the term Inbound link is used from the perspective of the site owner. Inbound ... Read More
Read MoreInternal links are links from one page of a website to another page of the same website. Internal links establishing your website’s navigation, direct readers to other relevant pages on ... Read More
Read MoreLatent semantic indexing (LSI), also referred to as latent semantic analysis, is a mathematic tool that scans the raw data of a document and identifies the relationship between the words ... Read More
Read MorePageRank is an algorithm used by Google to gauge the value of a page. It works by calculating the number and quality of other pages linking to the page. PageRank, ... Read More
Read MoreQuality Score is a Google metric which estimates the quality of your ads, keywords, and landing pages. Google ranks Quality Score on a scale of 1-10 (with 10 being the ... Read More
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