Glossary

Anchor text is the clickable text that appears for a hyperlink, such as this link to Link Building HQ’s signup page. Anchor text best practices help inform search engines and users about ... Read More....

A backlink is an external link by one website to another. Backlinks serve as a vote of confidence by a site, indicating to search engines and users that the destination page contains ... Read More....

What is Black Hat SEO? Black hat SEO refers to practices that increase a page’s rank in search engines through means that violate the search engines’ terms of service. While black hat ... Read More....

Private Blog Networks, also known as link farms, are a group of blogs owned by the same entity. PBNs create reciprocal links between the blogs in an attempt to build link popularity ... Read More....

Broken links are links that do not work. Clicking on such links usually leads to a 404 error. Links may be broken because the destination page has been moved without adding a ... Read More....

Domain Authority (DA) is a search engine ranking score developed by Moz. While not a metric used by Google, Domain Authority helps users predict how well a website will rank on search ... Read More....

Domain Rating is a metric created by Ahrefs that indicates the strength of a website’s total backlink profile. This profile is assessed in terms of size and quality and is measured on ... Read More....

Google’s Featured Snippet, also called Position Zero or Answer Box, is a search answer shown at the top of Google’s first page of results. Google does this by showing an answer pulled from ... Read More....

A hashtag (using the symbol #) serves as a label for content. Hashtags became more popular after their introduction on Twitter and are now commonly used on other social media platforms too. ... Read More....

Image links are the hyperlink for any image on a webpage. Apart from being visually appealing, images can be shared on social media and help SEO by earning backlinks. Optimized image links ... Read More....

An inbound link is a link from a third-party website that points to your site. Hence, the term Inbound link is used from the perspective of the site owner. Inbound links are ... Read More....

Internal links are links from one page of a website to another page of the same website. Internal links establish your website’s navigation, direct readers to other relevant pages on your site, ... Read More....

Latent semantic indexing (LSI), also referred to as latent semantic analysis, is a mathematic tool that scans the raw data of a document or content and identifies the relationship between the words ... Read More....

PageRank is an algorithm used by Google to gauge the value of a page. It works by calculating the number and quality of other pages linking to the page. PageRank, named after ... Read More....

Quality Score is a Google metric which estimates the quality of your ads, keywords, and landing pages. Google ranks Quality Score on a scale of 1-10 (with 10 being the highest). Higher ... Read More....

Search engine results pages are the pages displayed by a search engine in response to a search query. These pages display paid advertisements and organic links to other sites that the search ... Read More....

Zero-click searches refer to the kind of searches whose results display the answer on top of Google’s first page. These results are so complete that they satisfy the user’s search intent right ... Read More....