Anchor text is the clickable text that appears for a hyperlink, such as this link to LinkBuilding HQ’s signup page. Anchor text best practices help inform search engines and users […]

A backlink is an external link by one website to another. Backlinks serve as a vote of confidence by a site, indicating to search engines and users that the destination […]

Black hat SEO refers to practices that increase a page’s rank in search engines through means that violate the search engines’ terms of service. While black hat SEO techniques may […]

Private Blog Networks, also known as link farms, are a group of blogs owned by the same entity. PBNs create reciprocal links between the blogs in an attempt to build […]

Broken links are links that do not work. Clicking on such links usually leads to a 404 error. Links may be broken because the destination page has been moved without […]

Domain Authority (DA) is a search engine ranking score developed by Moz. While not a metric used by Google, Domain Authority helps users predict how well a website will rank […]

Domain Rating is a metric created by Ahrefs that indicates the strength of a website’s total backlink profile. This profile is assessed in terms of size and quality and is […]

Google’s Featured Snippet, also called Position Zero or Answer Box, is a search answer shown at the top of Google’s first page of results. Google does this by showing an answer […]

A hashtag (using the symbol #) serves as a label for content. Hashtags became more popular after their introduction on Twitter and are now commonly used on other social media […]

Image links are the hyperlink for any image on a webpage. Apart from being visually appealing, images can be shared on social media and help SEO by earning backlinks. Optimized […]

An inbound link is a link from a third-party website that directs to your site. Hence, the term Inbound link is used from the perspective of the site owner. Inbound […]

Internal links are links from one page of a website to another page of the same website. Internal links establishing your website’s navigation, direct readers to other relevant pages on […]

Latent semantic indexing (LSI), also referred to as latent semantic analysis, is a mathematic tool that scans the raw data of a document and identifies the relationship between the words […]

PageRank is an algorithm used by Google to gauge the value of a page. It works by calculating the number and quality of other pages linking to the page. PageRank, […]

Quality Score is a Google metric which estimates the quality of your ads, keywords, and landing pages. Google ranks Quality Score on a scale of 1-10 (with 10 being the […]

Search engine results pages are the pages displayed by a search engine in response to a search query. These pages display paid advertisements and organic links to other sites that […]

Zero-click searches refer to the kind of searches whose results display the answer on top of Google’s first page. These results are so complete that they satisfy the user’s search […]