Google continues to improve its ranking algorithm and the increase in the competition between websites and publishers means that it’s harder than ever to crack the top 3 rankings. But, ... Read More
Read MoreLink rot refers to the gradual decay of the older links present in your backlink profile. Link rot can occur in two ways: 1. A loss of links a.k.a a ... Read More
Read MoreLink building is one of the hottest skills in Search Engine Optimization (SEO) right now. According to Google, backlinks is one of the most important factors when it comes to ... Read More
Read MoreGoogle’s Penguin update was first rolled out in April 2012 as a new way to reward high-quality websites and downgrade the rankings of websites that engaged in black-hat SEO techniques ... Read More
Read MoreContent marketing ensures that your audience gets useful information every time they visit your site, while link building is primarily done to increase your visibility on search engine results pages ... Read More
Read MoreA broad rule of thumb says that about one-third of your backlinks should point back to your homepage, while two-thirds should point to other pages. However, this is by no ... Read More
Read MoreBroken links are those hyperlinks which direct users to a page that no longer exists. Nobody wants dead links on the website. Broken link building is a strategy that involves ... Read More
Read MoreA Google penalty is easy to detect if your site has incurred a manual penalty. That’s because the Google Webmaster Console notifies you. An algorithmic penalty, on the other hand, ... Read More
Read MoreAlthough link building is a time-consuming processes, it still is one of the most essential elements in any website’s SEO toolkit. Most people choose to go with guest posting to ... Read More
Read MoreGoogle uses complex algorithms to retrieve data from its search index and instantly deliver the best possible results for a query, ranked by relevance, on its search engine results pages ... Read More
Read MoreIt has been established that Google’s search algorithm heavily relies on backlinks, making them crucial to SEO and site rankings. Links are necessary if you want a high page rank ... Read More
Read MoreHaving bad backlink on your website can be terribly wrong for SEO. A bad backlink can stall your business’s growth, ruin all your marketing efforts and even land you in ... Read More
Read MoreImagine a user lands on your website’s homepage. Great stuff, you’ve got someone coming in to your sales funnel. Now this person starts clicking on a few links here and ... Read More
Read MoreGoogle penalties come in two forms: algorithmic penalties and manual action penalties. You can easily tell if you’ve been hit by a manual action penalty as Google will inform you ... Read More
Read MoreThe answer is: it depends. (C’mon, don’t sigh!) On average, consistent link building combined with on-page optimization can deliver measurable results in a matter of months. We’ve seen our clients ... Read More
Read MoreYou should always aim for a natural link profile rather than obsessing over a “perfect” ratio between do-follow and no-follow links. Having said that, there is an optimal ratio you ... Read More
Read MoreFirst, let’s quickly get what is a 301 redirect out of the way. A 301 redirect is a permanent redirect of a page from one URL to another. 301 redirects ... Read More
Read MoreWay back in Nov 2017, an Ahrefs’ official asked Google’s John Muller on his Twitter feed whether anchor text was important for search engines when considering internal links. He replied, ... Read More
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