Link rot refers to the gradual decay of the older links present in your backlink profile. Link rot can occur in two ways: 1. A loss of links a.k.a a […]

Link building is one of the hottest skills in Search Engine Optimization (SEO) right now. According to Google, backlinks is one of the most important factors when it comes to […]

Google’s Penguin update was first rolled out in April 2012 as a new way to reward high-quality websites and downgrade the rankings of websites that engaged in black-hat SEO techniques […]

Content marketing ensures that your audience gets useful information every time they visit your site, while link building is primarily done to increase your visibility on search engine results pages […]

A broad rule of thumb says that about one-third of your backlinks should point back to your homepage, while two-thirds should point to other pages. However, this is by no […]

Broken links are those hyperlinks which direct users to a page that no longer exists. Nobody wants dead links on the website. Broken link building is a strategy that involves […]

A Google penalty is easy to detect if your site has incurred a manual penalty. That’s because the Google Webmaster Console notifies you. An algorithmic penalty, on the other hand, […]

Although link building is a time-consuming processes, it still is one of the most essential elements in any website’s SEO toolkit. Most people choose to go with guest posting to […]

Google uses complex algorithms to retrieve data from its search index and instantly deliver the best possible results for a query, ranked by relevance, on its search engine results pages […]

It has been established that Google’s search algorithm heavily relies on backlinks, making them crucial to SEO and site rankings. Links are necessary if you want a high page rank […]

Having bad backlink on your website can be terribly wrong for SEO.  A bad backlink can stall your business’s growth, ruin all your marketing efforts and even land you in […]

Imagine a user lands on your website’s homepage. Great stuff, you’ve got someone coming in to your sales funnel. Now this person starts clicking on a few links here and […]

Google penalties come in two forms: algorithmic penalties and manual action penalties. You can easily tell if you’ve been hit by a manual action penalty as Google will inform you […]

The answer is: it depends. (C’mon, don’t sigh!) On average, consistent link building combined with on-page optimization can deliver measurable results in a matter of months. We’ve seen our clients […]

You should always aim for a natural link profile rather than obsessing over a “perfect” ratio between do-follow and no-follow links. Having said that, there is an optimal ratio you […]

First, let’s quickly get what is a 301 redirect out of the way. A 301 redirect is a permanent redirect of a page from one URL to another. 301 redirects […]

Way back in Nov 2017, an Ahrefs’ official asked Google’s John Muller on his Twitter feed whether anchor text was important for search engines when considering internal links. He replied, […]

Your link profile is the make-up of all the backlinks that are directing towards your website. A healthy link profile is one most likely to be recognized by search engines […]

Back in 2016, Google’s Andrey Lipattsev revealed that content and links were the top two ranking factors for its search engine. While Google takes nearly 200 other signals and algorithms […]