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Guidelines
How we run campaigns — the standards and working answers our own link builders follow.
Is link building the only part of SEO I should be focusing on?
While link building is one of the most important ranking factors in SEO, it’s not the sole factor. You should also focus on on-site optimization, such as making your website secure with HTTPS, being mobile-friendly, having a quick website loading time, implementing schema markup, having a proper architecture, and, most importantly, delivering quality content. You […]
Is a no-follow link bad for me?
No-follow links are a signal to Google crawlers not to pass on link equity to the destination page. While no-follow links are used to get a bad rep, there’s countless research out there that shows that no-follow links can bring you tremendous benefits. Let’s discuss no-follow links in more detail. A Nofollow link is […]
Will I see a jump in my website’s DA after you build a backlink?
Don’t expect any changes overnight. Increasing your website’s Domain Authority is a game of patience and consistent effort, which means one new backlink won’t magically bump your DA. However, there are two trends that you should know about. Firstly, if your website has a low DA, then it’s relatively easier to increase your authority with […]
How do you decide where to publish my article?
We look at several factors before deciding where to publish your article. These include identifying your industry, whether you occupy a highly specific niche or not, your ideal audience, the network of publications we’ve built relationships with, and the availability of publication spots in a given window (to name a few). Based on that we […]
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Popular Questions
The questions clients ask the most, answered directly.
Q.
AI Search Citations Media: Do AI Answers Cite News Sites Now
The simple answer: yes, news sites get cited in AI responses, but how much AI relies on news and media outlets depends almost entirely on your industry, the specific AI engine, and the exact query prompt. Here is what the latest studies show and how to use it before you plan your next round of […]
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Q.
Referring Domain vs. Backlink: What’s the Difference?
Referring domain vs backlink, in one sentence: a backlink is a single link pointing to your site, while a referring domain is the unique website that the link comes from, meaning one domain can send you many backlinks but only counts once toward your total referring domain count. What are Backlinks? Backlinks are links from […]
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Q.
How Many Backlinks Do I Actually Need to Rank on Page One?
A common question we frequently receive as a link-building agency is “How many backlinks are needed to rank on page 1?” And to be honest, the answer is highly subjective. It depends on the target domain’s authority, the page rank, the keyword, and its competition, among other factors. So, how can you determine the exact […]
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Q.
How Do LLMs Crawl the Web?
Up until 2022, everyone was scrambling to get indexed and ranked on the search engine results page. But today, it’s safe to say webmasters’ priorities have shifted. And fairly so, as users continue to switch over to LLMs to find answers. A key part of AI search visibility is ensuring AI systems can access and […]
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Glossary
Every term in the trade, defined in plain language.
Black Hat SEO
What is Black Hat SEO? Black hat SEO refers to practices that increase a page’s rank in search engines through means that violate the search engines’ terms of service. While black hat SEO techniques may bring better rankings for your page in the short-run, you run a huge risk of damaging your page’s reputation in […]
Full definition
Quality Score
Quality Score is a Google metric which estimates the quality of your ads, keywords, and landing pages. Google ranks Quality Score on a scale of 1-10 (with 10 being the highest). Higher Quality Scores can lead to better ad positions and lower costs-per-click (CPC). Quality Scores are measured in terms of relevance: the more relevant […]
Full definition
Blog Network
Private Blog Networks, also known as link farms, are a group of blogs owned by the same entity. PBNs create reciprocal links between the blogs in an attempt to build link popularity and PageRank. PBNs are not looked upon favorably, are considered grey-hat SEO, and have been penalized by Google over the years.
Full definition
Page Rank
PageRank is an algorithm used by Google to gauge the value of a page. It works by calculating the number and quality of other pages linking to the page. PageRank, named after Google co-founder Larry Page, was the first algorithm used by Google. While PageRank today is just one of many algorithms used to determine […]
Full definition
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Myths
Common industry beliefs, checked against the data.
Fact-check
“Are All Backlinks Equal in SEO?”
Not all backlinks are equal in SEO. Yes, a website with a few authoritative backlinks can outrank one with thousands of low-quality ones. That’s because from a search engine’s perspective, the links on the former signal higher trust and more value propositions. So, how do we distinguish valuable backlinks from low-quality ones? Let’s find out. […]
Fact-check
“Paid Links Always Get Penalized By Google”
Google has emphasized numerous times why buying links is against their policies. But do paid links always get penalized by Google even when executed properly? Are they risky despite being contextually relevant and coming from high-authority sources? Let’s find out. First, What Is Link Spam? Google’s link spam policy specifies which types of links are […]
Fact-check
“.edu and .gov Links Are Always the Most Powerful Backlinks”
There’s no doubt that .edu and .gov links tend to have high domain authority and are valuable for SEO, but they won’t always rank higher because of the domain extension. They do add credibility, but don’t always guarantee an automatic boost to ranking. .edu and .gov domains do tend to have high Domain Authority scores […]
Fact-check
“AI Content is considered spam by Google”
So, what’s the deal with AI-generated content? That’s one question we’ve heard clients ask us more often than anything else. And today, we’ll address the matter of whether AI content is considered spam and can negatively impact your rankings. Let’s settle this once and for all. What Type Of AI Content Is Considered Spam? So, […]