Way back in Nov 2017, an Ahrefs official asked Google’s John Muller on his Twitter feed whether anchor text was important for search engines when considering internal links. He replied, “Most links do provide a bit of additional context through their anchor text…”
Anchor text’s importance hasn’t waned over the years. As search crawlers become better at understanding your content, relevant anchor text has become essential for higher rankings as it signals to Google which keywords your page should be ranking for.
Our friends at Hubspot state that optimizing the anchor text may sound trivial at first, but if done right, it can definitely boost your rankings. Similarly, Moz confirms that SEO-friendly anchor text is one that is succinct and related to the target page to which it’s linked.
So, anchor text clearly still matters in 2019. Here are a few quick guidelines to help you with optimizing your anchor text:
- Keep your anchor text relevant to the link
- Utilize low keyword density
- Use an appropriate mix of branded, exact match, and generic keywords.
You Know How It Works. Let Us Run It.
Book a call with a strategist or check out our services to find the best fit for you.
Written by Timmy Walczak
Timmy Walczak is a content editor and video producer specializing in SEO-driven storytelling and script writing. He crafts content strategies that combine written depth with visual engagement, helping brands communicate clearly and rank effectively. At LBHQ, Timmy oversees editorial quality and leads video production for client and in-house content.