SEO, as an industry, is prone to breathless hyperbole every time Google makes an announcement. So when Google announced a new form of language processing technology, called MUM, which is going to be 1000x more powerful than BERT, the industry exploded with anxious chatter, panicked tweets, and alarmist blog posts. First of all, the rumors ... Read More
For businesses that have a website audience outside their home country or want to expand their offerings to a global market, having a well-thought-out international SEO strategy can pay off big time. As complicated as the process may seem, making your website international SEO friendly boils down to how well you understand your business goals. ... Read More
Back in November 2020, Google announced that it would be introducing page experience as a factor into its ranking algorithm. Google has addressed user experience in the past, albeit via individual and indirect measures (such as the 2018 Mobile Speed Update), but the Page Experience Update represents the first significant attempt to develop a holistic ... Read More
Any eCommerce store owner would know just how crucial a steady flow of online traffic is to the success of their business. To achieve this, paid marketing often appears to be the most obvious strategy to adopt. Sure, paid marketing can help to get that top spot in the search rankings. But in the larger ... Read More
When it comes to link building for SEO, one factor that can be easily overlooked but does have a great influence on the success of your strategy is the quality of your outreach emails. Given that almost all of the link building activities are done through email outreaching, it is crucial that your emails tick ... Read More
The way search happens today is very different compared to, say, ten or even five years ago. With hyper-localized search results, it’s never been easier for people to find relevant businesses nearby. That’s why, if you’re a business catering to local customers, it’s essential for you to master the art of local SEO, gain better ... Read More
Guys, its 2021 finally. If you made it out unscathed, kudos to you. Overall, we had a rough 2020 with Covid taking a toll on most of our plans (which it still is). But it’s a new year and hopefully we can get a fresh start. In terms of search, there’s a lot that happened ... Read More
The rise of digital marketing has opened up plenty of doors of opportunity for the modern-day marketer. And while it has proven its effectiveness in almost all areas, the potential of digital marketing in the education sector is still relatively unexplored. Here are some stats to get started: There are over 5,000 colleges and universities ... Read More
As search engines become ever more sophisticated programs, it’s always a good idea for SEO newbies – and professionals, too – to brush up their understanding of how search engines work. After all, trying to execute high-level campaigns without knowing the basics is like trying to shoot a three-pointer blindfolded. You may give it a ... Read More
Keeping up with the ever-evolving world of SEO can sometimes feel overwhelming. Especially, when it comes to on-page SEO, there are so many things to keep track of. You wouldn’t be the first person if you felt like just kicking back in your chair and let things take their course of action on their own. ... Read More
Robots.txt is a simple, but powerful, file that webmasters use in presenting a website to Google. However, even a small error in your Robots.txt file can wreak havoc with how your website is being crawled and indexed. In this article, we’ll discuss what is a Robots.txt file, why it’s so important, and how you can ... Read More
Search engine optimization is simultaneously one of the most powerful, yet underused, tools in a law firm’s digital marketing kit. As advancements in search continue, it has completely disrupted the way people look for legal services. In this blog, we’ll walk you through exactly what is law firm SEO, why it’s important for your legal ... Read More
I have a confession to make about the SEO industry. Most of the content you find online is boring. Capital-B, Boring. And if, somehow, it’s not boring, then it’s poorly optimized for SEO. To be honest, out of the dozens of articles I read every week, there are only a handful that are not ... Read More
Have you ever wondered why some websites whizz past others while some only play catch up? One major reason for this is that the whizzers always keep evolving with the ever-changing Google updates. Which brings us to Google’s mobile-first indexing. In this article, we’ll talk about what is mobile first indexing, when it’s going to ... Read More
Is keyword research dead in 2020? The short, clear, and loud answer to this question is NO. Keyword research is still the backbone of inbound marketing. It lets businesses know what their potential customers are searching for and assists marketers with creating an effective marketing funnel – spreading brand awareness, grabbing the attention of potential ... Read More
It’s no secret that backlinks remain one of the most important SEO ranking factors and continue to play a vital role in SERP rankings. That’s why SEOs need to find the best ways to earn high-quality backlinks that can help improve rankings and traffic for their sites. In this post, we will not only reveal ... Read More
Looking to submit a reconsideration request to Google because you received a manual action penalty? Well, you are in the right place then. If you want your reconsideration request to be accepted on the first go, keep reading. Our magic-formula shows you exactly what to do, step-by-step, to get a manual action penalty lifted. If ... Read More
Peak summer’s approaching and HVACs are sure to have their hands full this season. After all, there was an added strain on home ventilation during the coronavirus lockdown. And with summer finally here, we can expect a rise in searches for HVAC services – as they do every year – with the biggest volumes to ... Read More
Alright, so before we dive into using FAQ schema markups, I want to explain what are schema markups and structured data, in general. You can also check out the video below for a detailed walkthrough on schema markups. What are Schema Markups? Schema markups, or structured data, refer to a semantic vocabulary of tags that ... Read More
Search Engine Optimizers (SEOs) and Search Engine Marketers (SEMs) both have to deal with a wide array of optimization elements for promoting the websites. Site speed optimization is one of Google’s most significant 200 ranking elements. Even though SEO is solely related to ranking sites higher on search engines and SEM includes marketing tactics as ... Read More
How does someone write a post in 2007 and make it relevant to trends of 2020? A few days ago, I stumbled across a blog post about business directories while collecting data for a project. I was midway unfolding the hideous approaches that manipulative directories use when I realized the requirement of updated information for my project. I stopped ... Read More
The last few weeks have impacted all of our lives in many unprecedented ways. Yes, I’m talking about the Coronavirus pandemic and how it has effectively changed how people and businesses function. The long-term effects of this development still remain to be seen, however, current trend changes cannot be ignored. Drastic changes have taken place ... Read More
[UPDATE: This event has been postponed to Aug 6 – Aug 7. For more details, visit the official event page.] NEWS: We are pleased to announce that Link Building HQ is an official program sponsor at the Engage Marketing Conference, which will be held in Portland, OR from March 12- 13, 2020. Engage Marketing Conference ... Read More
Are you a realtor looking to rank your real estate website on the first page of Google? Or maybe you’re an SEO agency trying to get some traction for your real estate client. If that’s the case, then this article is for you. Some real estate SEO guides are too simple and amateurish to be ... Read More
The use of voice-enabled devices has increased exponentially during the past few months. These include Alexa from Amazon and Google Home. Another similar phenomenon is the rise in local searches carried out by smartphones and other hand-held devices. Recent research has revealed that by 2021, search queries through hand-held devices will be responsible for around ... Read More
2019 saw a great upturn in new websites created and with the majority of businesses developing a digital presence, ranking a website near the top spots has gotten increasingly difficult. Similarly, search engine optimization (SEO) has changed as well and what used to work in the past, no longer works now (probably!). For a long ... Read More
E-A-T has become one of the most talked-about SEO concepts today. While it has been part of Google’s guidelines since at least 2014, the search engine giant has been emphasizing it a lot more. So let’s find out what exactly is EAT, how it can impact search results, and how you can use it to ... Read More
We all know that link-building is a crucial element which has great impact on website authority. The authority of a site, in simple terms, means how well our site ranks on search engine results pages (SERPs). Many SEO experts underestimate the importance of social media in a link-building strategy because Google has claimed that it ... Read More
Great news for agencies and SEOs alike! With LinkBuilding HQ’s new bulk order feature, ordering multiple links has never been easier. Is This Feature For Me? While bulk ordering is a free feature available to all our users, if you’re someone who places an order for only a few links at a time, say ... Read More
[This article was updated on April 27, 2020 to reflect the latest information regarding featured snippets, including Google’s January FS Update.] Featured snippets… You can love ‘em, you can hate ‘em, but you can’t get away from ‘em. In this article, we’ll dive deep into the world of featured snippets, figure out exactly what they ... Read More
Hurray, you got a new dashboard! This is something we’ve been working on for a while here at LinkBuilding HQ. Right from the get-go, we knew our clients would love an analytical dashboard that simplifies complex data into oh-so-delicious pie charts and geeky graphs. Hey, we all want to feel like a true data wiz! ... Read More
NEWS: We are pleased to announce that Link Building HQ is an official sponsor at the MN Search Summit 2019! Link Building HQ will be present among some prestigious company, including, Moz, Conductor, Rocket 55 etc. What are we sponsoring? Breakfast and Lunch! Why Breakfast & Lunch? SEO conferences are stressful; the hours of listening, ... Read More
What is Link Building? Simply put, link building is an SEO marketing strategy that seeks to link an increasing number of websites/webpages to your own by placing your own hyperlinks around the internet real estate with an aim to increase the number and quality of inbound links to your own website. Obviously, there are a ... Read More
What is Link Building? Backlinks are an essential part of SEO and work hand in hand with keywords for lead generation through higher ranking on search engines. An outbound link is a hyperlink that can be embedded into an external webpage with redirection towards the main landing page or category pages of a parent website. ... Read More
Hands down, link building is still the most important element of SEO. A recent study that focused around a million SERP results revealed that the amount of domains that are linked to a webpage is definitely the most important element when it comes to link building ranking. Seeing different websites promoting your webpage keeps Google ... Read More
If you own a niche business or are planning to start one, you will want people to flock to your website to buy what you are selling. Even though you may know your target audience and how to advertise to them, is it going to be enough to get the ball rolling? You will need ... Read More
Even though you may have an impressive real estate portfolio, it is not going to be enough to reach new heights. You will need to have a great website and killer listings to display them in order to leave a good impression. If you are not benefitting from SEO and link building, you will less ... Read More
The world of Google and its algorithm is quite a tricky one that favors some SEO methods while penalizing others. Link building is indeed the most integral component of SEO, yet for some, it’s one of the most misunderstood and difficult pieces of the search marketing equation. Search engine is programmed with algorithms. The algorithms ... Read More
Thursday last week, Google started de-listing many URLs from the index and after lots of complains from the webmaster and SEO community, I initially thought, this is another Google’s uninformed update. So, as usual, I started looking into the test websites and found no pattern and Google was literally de-listing many websites. On April 6th ... Read More
Content and content marketing, is becoming the core of any digital marketing strategy and taking over the internet. It has many types; a blog, video or an advertisement. Content has become the heart of digital marketing channels. All marketers and business owners should be interested in link building, to increase the visibility and ranking among ... Read More
Here’s our take on the content marketing strategies one can employ to secure better links. Read on to find out more We all understand the importance of effective content in the broader realm of digital marketing. Yet many are not equipped with the knowledge oHere’s our take on the content marketing strategies one can employ ... Read More
Link Equity previously referred to as Link Juice, is a search engine ranking factor formed on an idea that specific links pass value and authority from one page to another. The value it passes is dependent on a few factors, such as the linking page’s authority, HTTP status, and more. The links which pass equity ... Read More
Link building helps link webpages by obtaining hyperlinks from another website and apply those to your own website. It is an important factor of SEO marketing; one cannot survive if he is not familiar with this strategy. Since links are the soul of today’s business, this article will thoroughly help you to debunk common myths ... Read More
Link building has always been the epitome of creating a successful online profile where the general awareness of the brand, its relevance and authenticity are put into perspective. Link building is all about building a solid reputation among the search engine algorithms by improving the Domain Authority or using link building campaigns in conjunction with ... Read More
Link building is a crucial part of the search marketing mix. It is one of the most fluid and dynamic fields that is not only high in demand but also has a limited amount of sufficiently qualified professionals. The process of link building includes practices of paid link advertising, blog and press relations, link baiting ... Read More
The landscape of Search Engine Optimization and link building is continuously changing, and today, the need to understand the importance of link building is higher than ever. Not long ago, Google’s Andrey Lippatsev revealed that Link, content, and RankBrain are the top three ranking factors in Google search algorithm. It is critical to implement high-quality ... Read More
When it comes to marketing, there is no better way to make sure your campaign is a success than by utilizing images wherever possible. This applies to link building campaigns as well. If you are still not convinced about the importance of visual assets for your next link building campaign, to see what you have ... Read More
A lot of people, and even businesses, make the terrible mistake of underestimating the importance of link building. It is a challenging aspect of SEO, but it can also be quite rewarding. For a successful link building campaign, it is vital for you to develop effective content and outreach strategies, as this will make it ... Read More
After hiring a link building agency, you must keep a track of the performance on your website. Whether you have been assigned a new SEO client, or are responsible for the SEO of your company’s website, you will need to perform a link audit. The reason for doing so is to check if the website ... Read More
A lot of people claim guest blogging does not have any potential anymore, and boy, are they wrong. You will come across countless versions of said statement on different forums and blogs. On the contrary, there is plenty of evidence suggesting that it can actually be used as a means of an effective link building ... Read More
The modern digital world is about being present in the mind of the customer and visible in search engines. This is irrespective to the size of the business you are running. Whether your business is old or new, attaining the top spots of search engines result pages (SERP) is indeed a great way to get ... Read More
You already know that quality link building helps: Boost traffic for your online business Builds important connections for site’s credibility and trust Helps with technical SEO and improves your chances of ranking on SERPs By securing and including hyperlinks of other relevant sites on your own, or vice versa, you’re establishing a connection to lead ... Read More
White label link building implies the employment of OUR link building resources for YOUR brand, so that your links can be published on our network of high domain authoritative industry niche websites.