Imagine a user lands on your website’s homepage. Great stuff, you’ve got someone coming into your sales funnel. Now this person starts clicking on a few links here and a few links there. Good, that means they’ve got a search intent and are looking for an answer, solution, or product from your site.
However, if any one of these links is broken and fails to connect… boy, are you in trouble. Much of our online experience is a journey of clicking one link to the next. And your broken link just led to a user getting frustrated and abandoning your site.
Broken links can affect your domain’s key metrics, such as traffic, bounce rate, duration, and conversion rate. Keep an eye on the health of your domain’s authority-side metrics like DA, DR, and spam score using a Domain Metrics Checker, so you catch erosion before it shows up in these metric values. But also factor in other SEO inefficiencies.
For example, many search engines require valid links to crawl your website and index pages. If your links are invalid, it will result in your website losing its reputation and rankings.