Back in 2016, Google’s Andrey Lipattsev revealed that content and links were the top two ranking factors for its search engine. While Google takes nearly 200 other signals and algorithms into consideration, the huge weightage assigned to quality content and backlinks continues till today – which makes sense if you think about it.
Content
Quality comes over quantity here. It’s the valuable content that matters for Google ranking more than the number of words. The best content for the “reasonable surfer” will always be one that is useful, relevant, and engaging. If more users are clicking on your page simply because of the sheer quality of your content, you’re pretty much guaranteed higher rankings.
Backlinks
Since backlinks pass on its link juice and authority onto the destination page, no website would want to dilute its high authority status by linking to a spammy, low quality page. That’s why backlinks from high authority domains continue to remain among the strongest indicator about a page’s quality. Plus, the frequency also matters here. To make sure you’re creating backlinks, there are a few factors to consider:
- Referring site’s DA
- Site’s relevance to your industry
- Frequency of acquisition
- Target location
- Links on supporting pages (home page, category pages, and internally linked pages)
To make sure you’re getting all these factors right, build a custom backlink plan for your website.
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Written by Timmy Walczak
Timmy Walczak is a content editor and video producer specializing in SEO-driven storytelling and script writing. He crafts content strategies that combine written depth with visual engagement, helping brands communicate clearly and rank effectively. At LBHQ, Timmy oversees editorial quality and leads video production for client and in-house content.