A featured snippet is a search answer shown at the top of Google page 1. Also called an “Answer Box,” it helps provide a concise answer to a query […]

What is Semantic Analysis? Semantic analysis, also referred to as latent semantic indexing (LSI), is a mathematic tool that scans the raw data of a document and identifies the relationship […]

One of the main purposes of generating and promoting content is to satisfy search queries of your target audience. Without users actively searching and “looking” for your content, there is […]

What is keyword density? Keyword density is the ratio of the number of times a keyword appears on a page compared to the page’s total word count. The simplest formula […]

That’s not true at all. Links could be directed to any page of your website, provided they are all natural. Both your home page and internal pages have equal relevance […]

Before we get into the details of how many backlinks you should have or what number is optimum for your website, let us establish what backlinks actually are. Quite evident […]

There is a long-standing debate in SEO about whether there’s a “magic number” of links for any specific page. As with so many complexes SEO issues, there isn’t a definite […]

Do-follow vs. No-follow, which to follow and which to ignore? This has always been a hot topic in the SEO community. Since no-follow links literally ‘tell’ the search engines not […]

PageRank, named both after Google co-founder Larry Page and a clever reference to its function, is a patented algorithm used by Google to measure the importance of a website in […]

There are a lot of misconceptions regarding link relevancy. The biggest myth is that any link that does is not relevant to the niche of your website won’t help you […]

No one’s denying the importance of high authority links, but calling links the sole factor in Google’s rankings is a bit of a stretch. While links are considered one of […]

Let’s first define external and internal links for the uninitiated. External links direct users away from a website. For example, when Entreprenuer.com links to yourdomain.com, or vice versa, that’s an […]

The objective of search engine marketing is to generate traffic for your website. This is applied through: On-Page Optimization On-Site Optimization Off-Page Optimization Now, off page SEO entails building authority and […]

While backlinks from high DA sites are a very important component of off-page SEO, if you want to rank on the first page of Google, you’re going to need to […]

The rules are pretty straightforward: Guest posting will not hurt your link building efforts. Spammy, low quality, guest posting will hurt your link building efforts. It’s that simple. Guest posting […]

If you think your job ends once a link is live, you’re dead wrong. Ask any smart SEO specialist, link builder or marketer, and they’ll tell you links are not […]

Let’s just get this out of the way: outbound links improve your website’s ranking in search engines. There are those who preach that outbound links would hurt your rankings because […]

Okay, we’ve heard this one before. And we understand why textual links are still preferred by many. But demonizing image links as bad for SEO? C’mon! This ongoing debate has […]