PageRank, named both after Google co-founder Larry Page and a clever reference to its function, is a patented algorithm used by Google to measure the importance of a website in […]

There are a lot of misconceptions regarding link relevancy. The biggest myth is that any link that does is not relevant to the niche of your website won’t help you […]

No one’s denying the importance of high authority links, but calling links the sole factor in Google’s rankings is a bit of a stretch. While links are considered one of […]

Let’s first define external and internal links for the uninitiated. External links direct users away from a website. For example, when Entreprenuer.com links to yourdomain.com, or vice versa, that’s an […]

The objective of search engine marketing is to generate traffic for your website. This is applied through: On-Page Optimization On-Site Optimization Off-Page Optimization Now, off page SEO entails building authority and […]

While backlinks from high DA sites are a very important component of off-page SEO, if you want to rank on the first page of Google, you’re going to need to […]

The rules are pretty straightforward: Guest posting will not hurt your link building efforts. Spammy, low quality, guest posting will hurt your link building efforts. It’s that simple. Guest posting […]

If you think your job ends once a link is live, you’re dead wrong. Ask any smart SEO specialist, link builder or marketer, and they’ll tell you links are not […]

Let’s just get this out of the way: outbound links improve your website’s ranking in search engines. There are those who preach that outbound links would hurt your rankings because […]

Okay, we’ve heard this one before. And we understand why textual links are still preferred by many. But demonizing image links as bad for SEO? C’mon! This ongoing debate has […]