You should always aim for a natural link profile rather than obsessing over a “perfect” ratio between do-follow and no-follow links. Having said that, there is an optimal ratio you can aim for – as long as you’re doing that naturally.
If you’re skewed too much towards do-follow links, you might be viewed by Google as manipulating your link profile and you could be penalized for that. A good rule of thumb would be to aim for 60% do-follow and 40% no-follow links. You should remember that both types of links are essential for the long-term success of your site, as many high-authority websites offer only no-follow links that still bring tremendous benefits in terms of SEO and web traffic.
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Written by Timmy Walczak
Timmy Walczak is a content editor and video producer specializing in SEO-driven storytelling and script writing. He crafts content strategies that combine written depth with visual engagement, helping brands communicate clearly and rank effectively. At LBHQ, Timmy oversees editorial quality and leads video production for client and in-house content.