What Is Google Penguin?
Google’s Penguin update was first rolled out in April 2012 as a new way to reward high-quality websites and downgrade the rankings of websites that engaged in black-hat SEO techniques such as manipulative link schemes and keyword stuffing. Prior to the Penguin update, many website and blog owners used “spammy” tactics such as using link […]
What’s The Difference between Content Marketing and Link Building?
Content marketing ensures that your audience gets useful information every time they visit your site, while link building is primarily done to increase your visibility on search engine results pages (SERPs). Although they are totally different concepts geared towards different objectives, both content marketing and link building are important components of a great SEO strategy. […]
Is it better to get a link to your homepage or to an internal page?
A broad rule of thumb says that about one-third of your backlinks should point back to your homepage, while two-thirds should point to other pages. However, this is by no means an ironclad rule and your deep link ratio will depend on a number of factors, such as your domain age, link profile, and industry. […]
What is broken link building?
Broken links are those hyperlinks which direct users to a page that no longer exists. Nobody wants dead links on the website. Broken link building is a strategy that involves finding dead links on websites where you want to earn backlinks, reaching out to the site owners and recommending that they replace the dead link […]
How do you recover from a Google penalty?
A Google penalty is easy to detect if your site has incurred a manual penalty. That’s because the Google Webmaster Console notifies you. An algorithmic penalty, on the other hand, is not only difficult to detect but also very difficult to recover from. Manual penalties occur because unnatural links are linked to your site. You […]
Is guest posting the only way to build links?
Although link building is a time-consuming processes, it still is one of the most essential elements in any website’s SEO toolkit. Most people choose to go with guest posting to earn links and build their website’s authority. However, plain old guest posting doesn’t bring a lot of diversity to your link building campaigns. So if […]
What is a Google update and should I be concerned about it?
Google uses complex algorithms to retrieve data from its search index and instantly deliver the best possible results for a query, ranked by relevance, on its search engine results pages (SERPs). Google updates refer to a change in those algorithms. However, these updates are generally nothing to be concerned about – quite the opposite. The […]
Which Links Are Most Valuable?
It has been established that Google’s search algorithm heavily relies on backlinks, making them crucial to SEO and site rankings. Links are necessary if you want a high page rank and organic traffic for your website. But quality is always prioritized over quantity in link building. A website with good-quality links will get a higher […]
What Happens If I Build A Bad Backlink?
Having bad backlink on your website can be terribly wrong for SEO. A bad backlink can stall your business’s growth, ruin all your marketing efforts and even land you in Santa Google’s naughty list. A backlink is termed ‘bad’ when it is violating Google’s Webmaster guidelines. For the uninitiated, a link’s bad if it’s linking […]