Your Go-To
Source for Link Building Updates

How to Get Mentioned in AI Answers

AI engines mention brands that appear frequently across high-quality, independent sources like reviews, press coverage, and industry publications. They ignore brands that lack that digital footprint or are positioned too vaguely for the AI to associate them with a specific problem. The answer to how to get mentioned in AI answers is simple: if the […]

How To Do A Content Refresh For AI Search

A content refresh for AI search is one of the fastest ways to regain visibility, especially when your pages are still earning impressions but losing clicks. It has become one of the most impactful things you can do right now to make sure you’re showing up across LLMs, where your audience is. Plus, it’s more […]

March Core Update 2026 – What’s There To Know?

Every March since last few years, Google reassesses its algorithm, and like clockwork, a core update slips out through the SERPs-tains. We see you, and yes, we went there. The March core update of 2026 is still running its due course, but we’ve put together an early assessment of everything worth knowing right now—the patterns, […]

AI Visibility Tracking: The Whys & Hows

Ranking on Google isn’t an absolute marker of your brand visibility anymore. With LLMs in the mix, brands may have to rewrite their entire visibility playbook.  In 2025, AI adoption rate was 38%, and the trend may just keep rising in the coming years. This means that if you’re showing up in AI answers, you’re […]

March 2026 Spam Update – The Inside Scoop

The month of March is notorious for Google updates, and this year too, Google rolled out a spam update right as the month approached an end. Google’s March 2026 spam update arrived with high expectations but left quickly in a blur. After the announcement, SEOs assumed there would be:   A thorough cleanup of recycled […]

Link Building Statistics You Have to Know in 2026

Link building remains a cornerstone of SEO success in 2026, despite the surge in AI search. We bring you critical link-building statistics for 2026, covering everything from average costs and success rates to the most effective tactics and real-world ROI benchmarks. Data is the best myth-killer – pair these stats with our [link building myths […]

The Case of Rel Canonical—Are you making any mistakes?

Rel canonical is a subject often missed in SEO circles, but in reality, these hold mighty power. It’s not just an HTML code; instead, it’s the silent driver of page authority, the search directive that distinguishes a topical page from duplicate pages.  Let’s dive into it to understand what it is and why it’s important […]

Google’s Discover Core Update: What’s it all about?

Google launched a Discover-only core update to shuffle the results based on its updated guidelines to get on Discover.  The update was released on Feb 5th for English language users in the US, with plans to expand across other countries and languages.  This first-of-its-kind Discover core update has unleashed some confusion and speculation across the […]

Choosing Keywords for PPC: How to Stop Wasting Ad Spend

Choosing keywords for PPC campaigns is basically saying “Open Sesame” to your revenue. The best strategy is to use PPC keywords that complement SEO keywords, because that’s how you connect to the right audience. In this guide, we break down a simple seven-step approach to choosing PPC keywords that maximize ROI.  If you’re ready to […]