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Search Box Optimization – Significance, Strategies, & Success

Ever heard of search box optimization? It’s a lesser-known concept you might not have noticed before…let us explain! While looking up pizza in the Google search bar, Pizza Hut popped up in the list of suggestions in the drop-down. Similarly, when we typed in Burger, multiple burger spots showed up in the autocomplete suggestions.  So […]

Why Reciprocal Link Building is Not a Good Strategy in Modern SEO

Introduction: When it comes to link building, there are often cordial exchanges between websites to help one another. And while this may not pose a problem if it’s done naturally, reciprocal link building may not be a very good idea to rely on in the long run. Reciprocal links are one of many [link building […]