Broken links are those hyperlinks which direct users to a page that no longer exists. Nobody wants dead links on the website. Broken link building is a strategy that involves finding dead links on websites where you want to earn backlinks, reaching out to the site owners and recommending that they replace the dead link with yours.
Regarded as one of the cornerstones of a successful SEO marketing strategy, broken link building helps webmasters clean up their website, build live links and improve their user experience.
If your website has a broken link, it will rapidly hurt your website’s traffic and repute. You might end up losing followers or customers because it’s a source of frustration for them. It paints your brand in a way that eventually hurts your SEO and page ranking.