Broken links are those hyperlinks which direct users to a page that no longer exists. Nobody wants dead links on the website. Broken link building is a strategy that involves finding dead links on websites where you want to earn backlinks, reaching out to the site owners and recommending that they replace the dead link with yours.
Regarded as one of the cornerstones of a successful SEO marketing strategy, broken link building helps webmasters clean up their website, build live links and improve their user experience.
If your website has a broken link, it will rapidly hurt your website’s traffic and reputation. Our Organic Search tool can help you monitor whether broken links are already dragging down specific pages so you know where to prioritize fixes.
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Written by Timmy Walczak
Timmy Walczak is a content editor and video producer specializing in SEO-driven storytelling and script writing. He crafts content strategies that combine written depth with visual engagement, helping brands communicate clearly and rank effectively. At LBHQ, Timmy oversees editorial quality and leads video production for client and in-house content.