No-follow links are a signal to Google crawlers to not pass on link equity to the destination page. While no-follow links get a bad rep, there’s countless research out there which shows that no-follow links can still bring you tremendous benefits.
No-follow links work just like normal hyperlinks, which means that if you get even a no-follow link on a high authority site, readers clicking on that will land on your page. With optimized anchor texts, these links help drive greater brand awareness and bring in an insane amount of traffic to your site. For example, the publication giant Entrepreneur almost exclusively gives no-follow links and is still one of the most desirable platforms to publish on because of its high readership. Furthermore, no-follow links can eventually bring you secondary links that are do-follow, so you shouldn’t dismiss them outright.