How to Build Quality Backlinks for the Real Estate Sector
Even though you may have an impressive real estate portfolio, it is not going to be enough to reach new heights. You will need to have a great website and killer listings to display them in order to leave a good impression.
If you are not benefitting from SEO and link building, you will be less likely to drive sales and online offers. Almost everyone with a website knows about SEO. Backlinks are a powerful backbone of SEO – links that lead to your website from other websites. By mastering SEO and backlinks, you will be visible to thousands, if not millions, of potential buyers — the kind searching on Google for opportunities and answers.
When it comes to building quality backlinks for your website, you will need to take a different approach. Although the concept is the same, you will need to specifically cater to the real estate sector on every level. Without further ado, here are a couple of things to take into consideration to build quality backlinks for the real estate sector to aid you in your cause.
Spend on Internal Linking
The best link building strategies are those that form internally. You may already have several pages and posts on your real estate website that provide solid information. One of the best link building practices for real estate firms is to link said pages and posts on their website.
Go through all of the content published on your website. For the content pieces with detailed information about new web pages and posts, link them to those articles without thinking twice.
While writing new posts or pages about real estate, be creative about the topics you choose. You will need to stick to certain topics that you have already written about to link them appropriately and provide additional information to your readers at the same time.
One of the best things about link building is you can control everything about it, that is, anchor text, location on the page, and so on.
Indulge in Guest Blogging
With the help of guest blogging, you can easily develop new contacts, get opportunities for new backlinks to your website, target a new audience, and much more.
This will only work, though, if you do guest blogging in the right places, more specifically, those that cater to real estates like BigPocketsBlog and VerticalRent. Make sure you connect to these websites as soon as possible so that you can start guest blogging.
Before you write a guest post for any website, keep these factors in mind:
- The blog niche and the website are relevant to your topic
- The real estate is not a sales pitch about how great your real estate firm is
- To capture a new audience, you will need to provide quality information through and through
- Write blogs for different real estate topics and backlink them to your real estate blog posts and website. It is worth noting this is a useful whitehat SEO technique as well.
Write Testimonials
Many businesses give you the opportunity to provide feedback regarding your experience while using their products and services. If you have used real estate services from other businesses or have worked with them, then do not hesitate to write a testimonial on their website.
Come to think of testimonial link building as a win-win scenario for both parties. It will not only help the website where you are posting the testimonial in terms of customer trust, but it will also get you a quick backlink to your website without much effort.
While writing testimonials, feel free to customize the anchor text and link address to a specific post or webpage, or even your homepage, for that matter.
What is really interesting about testimonial link building is that the chances of success are very high. You will score a quality backlink with ease.
Get Listed on Popular Directories
Believe it or not, there are a ton of real estate-related directories that let you post links to your website. But think of it this way: with this opportunity, you can provide useful information to your potential customers.
First and foremost, you will need to check out free directories — ones that are provided by Yahoo Business, Bing Places, Google My Business, and other search engines. The next thing you have to do is to find state-wide or national real estate directories where all real estate firms and agents are already listed. Some states even have government-led real estate directories, so don’t forget to take advantage of those as well.
If you are wondering how getting listed on such directories will actually help, well, it will aid you in your link building endeavors. The more links you score, the better it will be for your website; it is just that simple.
An effective way to earn backlinks to your blog or webpage is by taking advantage of social media platforms to share any and all content you are posting. To do so, you will need official profiles for your real estate setup from across the board, on all social media channels like LinkedIn, Twitter, Facebook, etc.
As soon as you publish new content on your website, make it a point to share it on all social media platforms. Do not restrict yourself to blog posts alone — feel free to share real estate discounts, offers, and even information about open houses.
To go the extra mile, also share your links in real estate-related communities, pages, and groups. This way, you will increase your exposure and reach in no time. Social media sharing is one of the safest and easiest link building strategies for real estate firms, so make sure you take advantage of it.
Of course, there are countless other ways you can build quality backlinks for your real estate website, but the ones mentioned above will get you started if you are lagging behind. If possible, research on other link building techniques so you can add the right ones to your arsenal. As long as you play your cards right, you could quite possibly become a big player in the real estate industry, but that will require dedication unlike any other.
