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AI Copyright Violations & Cases: What Does The Future Hold?

Almost all of us are aware of the fact that AI tool suppliers train their models using information from existing resources. But very few have managed to connect the dots and correlate it with AI copyright violations.  In the past few years, many such allegations and legislative claims have come to light, indicating that AI […]

June Core Update 2025 — The Impact & Aftermath

So, we’re down with another core update — the second one this year. June Core Update 2025 caused significant spikes and drops in volatility before and after its rollout. It wasn’t just the usual target-low-quality-content and prefer-authoritative-pages type update, but extended beyond the traditional fluctuations to integrate tweaks to AI Overviews as well.  And as […]

What is Answer Engine Optimization?

While traditional SEO has dominated digital marketing for decades, two new players are taking center stage – Answer Engine Optimization and Generative Engine Optimization. AI overviews have already become the go-to sources for answers in many cases, which has been the most significant change to search since Google became a verb.  The question remains: should […]

March Core Update 2025 — A Complete Overview

March core update 2025 dropped on March 13th, and it was the first core update this year that made it through the search ecosystem. It finished in 2 weeks, much like the timeline for most broad core updates. The broader objective? To refine Google’s ranking capabilities by surfacing more helpful and relevant content.  The shifts […]

What Does the Google Search Parameter Change Mean for SEO?

As everyone already knows, Google modified the search results parameter last month, in true Google fashion—quietly and discreetly. It was kind of hard to miss because it wreaked havoc on SEO dashboards everywhere. A major drop in impressions in Google Search Console, tracking data lost after the first page in third-party rank tracker dashboards, and […]

How Does Personalization Affect SEO and Rankings

How does personalization affect SEO and rankings? Search engines are placing great emphasis on user experience. To cater to this, website owners and marketers providing users with personalized experiences need to tailor content for factors like language, search intent, and location. This is because personalization can enhance user satisfaction, boost time on site, and decrease […]

How To Optimize JavaScript Backlinks for Faster Indexing

JavaScript backlinks in SEO have been the center of debate since day one.  With no insights on them from third-party tools, it seems quite a challenge for SEOs and webmasters to say for certain that they’re indexed as effectively as standard links executed in HTML.  It’s like this. If your website was designed on WordPress […]

What Types of Backlinks You Need to Win the SERP Rankings?

In the 2023 Pubcon Austin, Gary Ilyes from Google said that the importance of backlinks is overemphasized, suggesting they were not among the top three ranking factors for Google. Later in May 2024, Google API leaks surfaced which rendered this statement a bit questionable. After that, he took to Twitter to accept what he said […]

What Is White Label SEO? How To Turn It Into Revenue

What is white label SEO? You must have come across this popular term, and chances are that you may have misinterpreted it as white hat SEO. Which is totally fine cause it is confusing. The latter is an ethical SEO practice that adheres to Google’s rules, while the former is an intricate system that accelerates […]