That’s not true at all. Links could be directed to any page of your website, provided they are all natural. Both your home page and internal pages have equal relevance when it comes to link building. It is advisable to have backlinks spread around your website rather than sending more links to your homepage only.
Sometimes, internal linking and backlinking your internal pages build a connection with the visitors of your website. Choosing the correct keyword and linking to internal pages can benefit you from an SEO perspective, direct the user along their search journey, and push your rankings higher. You will notice that e-commerce websites emphasize direct backlinks to their internal products pages as these pages play an important role in selling their products.
In order to build links valuable for your business needs, you should do the following:
- Give extra attention to the nature of your links.
- Pick your anchor text carefully.
- Build unique content.
- Make sure your website is trustworthy.
- Choose to backlink your website wisely.
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Written by Ahsan Mustafa
Ahsan Mustafa is the Co-Founder and CEO of Link Building HQ, where he drives editorial strategy, client partnerships, and SEO operations. With years of hands-on experience in link building and content-driven SEO, Ahsan brings a data-backed approach to authority building for agencies and brands worldwide. He is a trusted voice in the link building space and actively contributes to LBHQ's thought leadership content.