Internal links are links from one page of a website to another page of the same website. Internal links establish your website’s navigation, direct readers to other relevant pages on your site, and spread link equity.
Internal links are mainly used for these purposes:
Here is how the above-mentioned hyperlink would look like at the code level :
<a href=”https://www.linkbuildinghq.com/knowledge-center/the-more-backlinks-you-have-the-better/”>Internal links establish</a>
There are mainly two types of internal links:
2. Contextual Links: These links appear in the content (body) of your website pages and have higher SEO value than navigational links. Contextual links can assist search engines such as Google to develop relevancy for both pages, i.e. the one with the link and the one that is linked to. These links help users find relevant content on your website. Additionally, webmasters can use contextual links to create user funnels and direct users to their desired pages.
Out of all the uses of internal links, the most useful one is to establish site architecture and spread link equity. Hence, it is vital for websites to contain an SEO-friendly architecture with relevant internal links.
Search engine crawlers need access to a website’s overall link structure in order to effectively “read” each and every page in that website. If a web page with great content is not present anywhere in the site’s navigation, nor is it internally linked through any other page, then it will not be found by search engines, no matter how good the page is. This is one of the reasons why pages with seemingly good content fail to rank high on Google and other search engines.
The optimal link structure should represent a pyramid where each individual page should point back to the website homepage through a series of internal links.
Some common reasons why some links may be bypassed by search engine crawlers are: