Use FAQ Schema with Zero Coding Knowledge [Rich Results on Search in 5 Minutes]

Blog | How to use FAQ schema

Back in May 2019, Google announced that they will be using how-to and FAQ structured data markup within Google Search and Google Assistant.

Google has been favoring structured data in its recent update. We can already see the increased use of the feature by numerous websites and the success rate is remarkable. However, the process of developing, implementing and testing FAQ scheme can be a bit technical for beginners or code-loathers like me.

The good news is we have got our hands on some tools like Free FAQ Rich Snippet Generator and techniques that can fast-track the process for you and help you achieve results in no time. But before we explore our preferences of how to create and implement the FAQ schema markup, let’s get the basics out of the way first.

What is Structured Data?

Structured data classifies the page information and serves as a format to provide complete information about a web page. When deployed right, FAQ Structured data markup makes your page eligible for rich results on Google Search and Google Assistant.

Now, it might not boost ranking, it will undeniably expand your visibility on the result page and boost click-through rate which can lead to authority building in the niche.

Win-Win, right?

What is FAQ Schema?

FAQ Schema is another way to say FAQ Structured Data Markup. FAQs are frequently asked questions about a topic. If you’re writing about something in a question-answer format, you can use FAQ schema mark up and Google will instantly grasp that structured information and show it to the visitors on Search Engine Result Pages.

For example, on eCommerce websites, the page might contain information about purchase options, shipping details, refund policies and refund policies. To show these frequently asked questions on Google Search, you can develop and deploy FAQ schema markup and users will access the information instantly on results page making the user experience phenomenal – exactly what Google looks for in a good rankable page.

A gif showing a sample FAQ schema in action
Source: SEMrush

 

Now that you understand what FAQ schema is, we are moving to that part where we teach you how to create, implement and test it without hiring a developer.

Advice: In Google Guidelines, it is clearly mentioned that you should only use FAQ Scheme when it is relevant and you have FAQs in place.

You should not create an empty or blank page just to host structured data neither should you add FAQ schema to forums where people can openly answer questions.

Let’s get your pages to appear in Google Search with enhanced features.

 

1- Follow the Guidelines

Before getting swayed by the benefits that FAQ schema offers, make sure that the content structure on your page follows Google’s guidelines.

To be precise, you need to follow:

  • General Structure Guidelines
  • Webmaster Guidelines
  • Content Guidelines

 

In these guidelines, Google also leads you through the process of developing, deploying, testing and validating the schema markup so your page is up and running in no time.

2- Choose your Questions

Choose your questions wisely so they fulfil the purpose of the search queries.

For example, when I search for what is FAQ Schema, I can access all the answers without having to check every blue link on the search result page.

FAQ schema being displayed on SERP

 

How to Choose The Right Questions?

If you own a product or know the solution to a problem, your customer or audience research data provides you with enough information about what people are looking for. That’s what your solution is based on anyway, right?

Write down the supposedly frequently asked questions and go for it.

If you find it troublesome, use tools like Answer The Public. This is the perfect tool to find out what questions people are frequently asking about your product or topic. Just a few clicks and your problem is solved.

Now that you have written the questions, what about the answers?

Your answers should be clear, concise and truthfully solve the problem. Google aims to solve people’s problems with authentic information. Try to abide by that.

Tip: You can also write your snippets in a way that entice customers to read and find MORE.

You know the tricks of leaving right where you share the answer?

Now, the real part.

3- Write The Code

To deploy the FAQ schema and properly validate it, the page content should be within the HTML page source code in a way that it can also be accessed by the users.

Now, Google prefers JSON-LD markup for structured data. If you’re not comfortable with coding, Matthew Woodward created this free tool which helps write your code in a minute or less.

Screengrab of Free FAQ Rich Snippet Generator

 

Just three steps and you’re done.

1- Enter your questions

2- Enter your answers

3- Get the code

This code can be directly used in the header of the targeted page.

4- Implement The Code

There are numerous ways to implement FAQ Schema markup.

You can either use Insert Header and Footer plugin on your website and it will take care of it or you can use Google Tag Manager to implement your code.

5- Test Your Markup

Now that the code is implemented, it is time to test it.

Open Rich Result Test.

Screengrab of rich results test tool

 

If you followed the guidelines and deployed the markup correctly, you will see a green tick next to the FAQs.

You will also be able to preview how your page will look like in the Google SERPs after re-index.

Now, re-index your updated page.

Google Search Console > Coverage > Submitted and Indexed

By following this path, you will find all the indexed URLs on your website.

Find the one you just updated and Inspect it.

Request the re-index and you’re ready.

I have taken time to explain it better but when following the process step by step, it will only take 5 minutes to deploy FAQ Schema markup with no coding knowledge.

Conclusion

Creating, deploying and testing structured data markup like this is a game-changer for non-developer SEOs. As complicated the process looks from the outside, the tools like FAQ Rich Snippet Generator have made things easy for us. As far as the impact matters, even if FAQ Schema is not proven to be a ranking factor, it boosts click-through rate and gives you a competitive edge over your competitor.

However, the questions about Google’s preference for structured data and its future will remain.

What if every webmaster decides to use FAQ schema? How will Google decide which one to prioritize?

It is also concerning that if all the information is instantly accessible through snippets, what is the future or writing enriched long-form content?

What do you think?

Let us know in the comments.

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