A content marketing software company had a solid product and a user base of 10,000 — but their search presence didn’t reflect that. In one of the most competitive SEO niches, their link profile was cluttered with toxic links and lacked the high-authority placements needed to compete. They signed a one-year contract with Link Building HQ to change that, and we got to work immediately.
The Dilemma
The tech niche is saturated with authoritative publishers, well-funded competitors, and content-savvy brands that treat link building as a core function. For a web application with no dominant brand presence, earning placements on high-DA tech and content marketing sites required both high-quality content and a smart outreach strategy. Toxic links in the existing profile were also undermining whatever authority the site had built since its 2016 launch.
The Course of Action
We first cleared out the toxic link profile, then executed a quality-first approach targeting the tech industry's most authoritative publishers.
In-depth Analysis:
We audited and disavowed toxic backlinks dragging down the site's authority, then identified high-value topic clusters and the most relevant, high-DA tech and content marketing publications to target for outreach.
Content Creation
We produced high-quality guest post content tailored to renowned tech and content marketing blogs, focusing on defined topic clusters to build topical authority and earn natural, editorially placed backlinks from high-traffic publishers.
Strategic Outreach
We also pursued broken link building — identifying dead resources on authoritative sites and replacing them with updated, higher-value content — broadening the keyword base and earning 160+ natural links from high-authority domains over 11 months.
Results Overview
Eleven months of quality-first link building delivered results that held strong through every Google update rolled out during the campaign period.
Organic traffic more than doubled — up 106.31% — as 160+ high-authority backlinks strengthened the site’s domain trust and pushed it into competitive positions across the tech and content marketing search landscape.
Search visibility surged by 274%, with the site maintaining positive momentum through every Google algorithm update during the year — a direct result of a fully compliant, quality-driven link building strategy.
Top-3 keyword rankings grew from 133 to 328 (up 146.61%), while positions 4–10 exploded from just 38 to 670 — a 1,663% increase and the standout result of the entire campaign.
Number of Keywords Ranking on Google SERPs
Google Position
January 2019
December 2019
Percent Increase
1–3
133
328
146.61%
4–10
38
670
1,663.16%
11–50
1,610
5,667
251.98%
Key Wins At A Glance
106.31%
More Traffic
274%
More Impressions
1663%
More Clicks
The Ball's In Your Court
Link building remains a core tool for effective search engine optimization.
And no one does it better than Link Building HQ.
Are You Ready To Earn Powerful Backlinks?
Schedule A Meeting With Us And Get Your Free Link Plan Today.
