Scalable Link Building for a Financial Institution
312%
Traffic increased in 9 months
Finance
197.15%
Rankings Improved
383.86%
Visibility Increased
200
Links Built
A major US financial institution — a well-known provider of capital access and business loans — had a reputation problem they weren’t even aware of. Not with customers, but with Google. Their backlink profile was cluttered with toxic links and thin on high-authority placements, meaning their search presence was a fraction of what their brand deserved. Something had to change, and it needed to scale fast.
The Dilemma
Finance sits firmly in Google’s YMYL category, where link quality and domain trust carry more weight than almost any other ranking factor. Despite being a recognised name in business lending, the client’s backlink profile was actively undermining their rankings — toxic links diluted authority while the shortage of credible, high-DA placements left them invisible for the terms their target audience was using. A complete profile overhaul was the only viable starting point.
The Course of Action
We combined a full toxic link clean-up with a scalable, high-authority link building programme built for a YMYL niche.
In-depth Analysis:
We audited the entire backlink profile, identified and disavowed toxic links dragging down domain trust, then mapped the highest-value placement opportunities across authoritative finance, business, and investment publications relevant to the client's offering.
Content Creation
We produced credible, finance-focused content tailored for high-DA outlets — giving publishers something authoritative to link to and helping the client earn the kind of editorially placed backlinks that carry genuine weight in Google's eyes.
Strategic Outreach
We scaled outreach across hundreds of reputable publications over several months — steadily building a diverse, high-authority link profile that positioned the client to capitalise fully when the May 2020 Google Core Update rolled out.
Results Overview
When the May 2020 Google Core Update landed, the groundwork paid off — delivering one of the strongest sets of results across the entire portfolio.
Organic traffic grew by 312% between August 2019 and May 2020 — a direct reflection of a backlink profile transformed from a liability into a genuine competitive advantage in a high-scrutiny niche.
Search visibility surged by 383.86% as toxic links were replaced with high-authority placements — giving Google the trust signals it needed to start ranking the client across a far wider range of financial search terms.
Top-3 rankings grew from 46 to 152, positions 4–10 expanded from 211 to 627, and positions 11–100 jumped from 4,491 to 22,196 — sustained growth across every tier of the SERPs.
Number of Keywords Ranking on Google SERPs
Google Position
August 2019
April 2020
Precent Increase
1–3
46
152
230%
4–10
211
627
197.15%
11–50
4,491
22,196
394.23%
Key Wins At A Glance
312%
More Traffic
383.86%
More Impressions
394.23%
More Clicks
The Ball's In Your Court
Link building remains a core tool for effective search engine optimization.
And no one does it better than Link Building HQ.
Are You Ready To Earn Powerful Backlinks?
Schedule A Meeting With Us And Get Your Free Link Plan Today.
