Revamping Link Building Outreach for a Real Estate Brand
39.59%
Traffic increased in 2 months
Real Estate
47.9%
Rankings Improved
36.44%
Visibility Increased
20
Links Built
A growing real estate company operating across 12 US states approached us to improve its organic visibility and strengthen its backlink profile. Despite having multiple offices and an established service offering, the website lacked the authority needed to compete in highly competitive real estate search results.
The Dilemma
The client struggled to attract quality backlinks from authoritative regional websites within the real estate niche. Limited link-building efforts and low online authority were restricting keyword growth and reducing the website’s ability to compete for valuable search terms.
A detailed audit also revealed weak local backlink coverage, underperforming content assets, and several low-quality links affecting the overall strength of the domain.
The Course of Action
We created a focused outreach and link-building strategy aimed at improving authority, visibility, and keyword rankings.
In-depth Analysis:
We analyzed the client’s backlink profile and identified gaps in regional link acquisition opportunities across the markets where the business operated.
Content Creation
Our content team developed high-value, link-worthy content designed specifically for outreach campaigns and audience engagement within the real estate niche.
Strategic Outreach
We executed targeted outreach campaigns, secured guest posting opportunities, repurposed existing content into visual assets, and earned backlinks from relevant high-authority websites.
Results Overview
The campaign delivered strong improvements in both traffic and keyword visibility within a short period.
Between March 2020 and May 2020, organic traffic increased by 39.59%.
Overall Google visibility improved by 36.44% following consistent link acquisition and outreach efforts.
Keyword performance also improved significantly. Rankings in positions 1–3 increased by 47.9%, while keywords ranking between positions 4–10 grew by 57.3%, resulting in stronger search visibility and increased organic reach.
Number of Keywords Ranking on Google SERPs
Google Position
March, 2020
May, 2020
Percent Increase
1–3
119
176
47.9%
4–10
150
236
57.3%
11–100
3,553
4,803
35.2%
Key Wins At A Glance
39.59%
More Traffic
36.44%
More Impressions
57.3%
More Clicks
The Ball's In Your Court
Link building remains a core tool for effective search engine optimization.
And no one does it better than Link Building HQ.
Are You Ready To Earn Powerful Backlinks?
Schedule A Meeting With Us And Get Your Free Link Plan Today.
