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The Dilemma

A content marketing software company had a solid product and a user base of 10,000 — but their search presence didn't reflect that. In one of the most competitive SEO niches, their link profile was cluttered with toxic links and lacked the high-authority placements needed to compete. They signed a one-year contract with Link Building HQ to change that, and we got to work immediately.

The tech niche is saturated with authoritative publishers, well-funded competitors, and content-savvy brands that treat link building as a core function. For a web application with no dominant brand presence, earning placements on high-DA tech and content marketing sites required both high-quality content and a smart outreach strategy. Toxic links in the existing profile were also undermining whatever authority the site had built since its 2016 launch.

The Course of Action

We first cleared out the toxic link profile, then executed a quality-first approach targeting the tech industry's most authoritative publishers.

In-depth analysis

We audited and disavowed toxic backlinks dragging down the site's authority, then identified high-value topic clusters and the most relevant, high-DA tech and content marketing publications to target for outreach.

Content creation

We produced high-quality guest post content tailored to renowned tech and content marketing blogs, focusing on defined topic clusters to build topical authority and earn natural, editorially placed backlinks from high-traffic publishers.

Strategic outreach

We also pursued broken link building — identifying dead resources on authoritative sites and replacing them with updated, higher-value content — broadening the keyword base and earning 160+ natural links from high-authority domains over 11 months.

Service used on this campaign White-Label Link Building Service

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Results Overview

Google Position January 2019 December 2019 Before → after Percent Increase
1–3 133 328 0%
4–10 38 670 0%
11–50 1,610 5,667 0%

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