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The Dilemma

A comedy dinner theatre in Tennessee approached Link Building HQ after struggling to build a strong online presence and attract new customers through search. Despite investing time and resources into SEO, the theatre lacked a clear link-building strategy and was seeing limited growth in organic visibility.

Building authority in the entertainment and theatre niche presented several challenges. The client had only recently started focusing on SEO, making it difficult to compete against more established entertainment websites.

Additionally, theatre-related blogs and publications were limited, and many lacked strong digital authority, reducing the number of quality outreach opportunities available.

The Course of Action

We developed a creative outreach and link-building strategy tailored specifically for the entertainment industry.

In-depth analysis

We conducted a detailed website audit to identify technical and content-related SEO improvements that could strengthen the theatre’s online presence.

Content creation

Our team created a targeted outreach campaign focused on local directories, entertainment blogs, and event-related websites relevant to dinner theatre audiences.

Strategic outreach

We promoted upcoming performances and events through press releases while also securing collaborations with local influencers, event promoters, and online publications.

Service used on this campaign White-Label Link Building Service

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Results Overview

Google Position March, 2023 July, 2023 Before → after Percent Increase
1–3 148 231 0%
4–10 122 265 0%
11–100 1,012 1,178 0%

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