Education SEO Case Study
Long Term Success via Link Building in the Education Niche
A reputed university from Missouri was looking to enhance its traffic and SERP rankings for its pages. However, the window of time to showcase results was rather short. Most experts argue over the specific results of backlinks and how long it takes to see actual results, especially in the education sector. We, on the other hand, were quite confident in our expertise.
When the university reached out to us in March 2023, we were happy to help.
A Grand Objective
The university wanted to enhance its website’s off-page SEO with almost immediate results to get more admissions. While this was certainly a challenge, we were glad to take it head-on. While the main objective was the usual high-quality backlinks, acquiring them in high quantity over the course of just 5 months was truly a feat. Furthermore, the university was looking for conversions to its Master’s and doctorate, as well as its Data Science Programs.
The Action Plan
Link Building is often unique when it comes to the education niche. While there are many websites that gladly link up to a reputed university, the idea is to ensure relevance with observable results.
Moreover, our client wanted to climb up the SERPs which brought a relevant audience to their website. Thus, our first order of things was to determine if the university had any link-worthy content on the website. These came in the form of research papers that the university had published. Then we pitched those pieces to relevant websites and ended up landing backlinks from them.
Next up, we started guest posting to the top websites and publishers, linking them back to the university’s programs. The results, wondrous backlinks, wondrous results.
Achievements Unlocked
- Our team helped the client score 200 backlinks in less than half a year. Other than the high-quality backlinks with DA as high as 75.
- During this time Google came up with 2 confirmed updates. While the first review update didn’t impact our campaign, the second core update did have a massive impact. As our strategies have always been compliant with Google, we knew that our efforts would only be enhanced thanks to the core update, which turned out to be true.
- The website’s traffic jumped to 489,636, which is a 22% increase in just 5 months.
The university was also able to see its number of ranking keywords increase. As of August 2023, there was a 23% increase in the website’s keywords in positions 1 to 3, which can be considered high based on the competitive niche. The keywords in positions 4 to 6 had even better results of 29%.
22%
Traffic Increase
21.9%
Visibility Increase
Traffic Increase
Visibility Increase
Number of Keywords Ranking on Google SERPs
| Google Position | April, 2023 | August, 2023 |
|---|---|---|
| 1 – 3 | 5807 | 7147 |
| 4 – 6 | 17561 | 22659 |
| 11 – 100 | 256,289 | 311,207 |
- More Traffic
- More Impressions
- More Clicks
The Ball's In Your Court
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