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The Dilemma

A reputed university in Missouri partnered with us to improve its off-page SEO, increase search visibility, and attract more admissions for its Master’s, Doctorate, and Data Science programs. The challenge was delivering measurable SEO improvements within a limited timeframe in a highly competitive education niche.

The university needed high-authority backlinks capable of improving rankings and generating relevant traffic quickly. Competing in the education sector required not only quality link acquisition but also highly relevant backlinks aligned with the university’s academic programs.

Additionally, the campaign had to remain resilient during multiple Google algorithm updates introduced during the project timeline.

The Course of Action

We developed a focused link-building strategy centered around relevance, authority, and sustainable organic growth.

In-depth analysis

Our team identified valuable link-worthy assets on the university website, including published research papers and educational resources suitable for outreach campaigns.

Content creation

We pitched these research-based resources to relevant publishers and industry websites, securing authoritative backlinks from highly relevant sources.

Strategic outreach

To further strengthen rankings, we executed guest posting campaigns on trusted educational and industry websites, linking directly to the university’s key program pages.

Service used on this campaign White-Label Link Building Service

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Results Overview

Google Position April, 2023 August, 2023 Before → after Percent Increase
1–3 5,807 7,147 0%
4–10 17,561 22,659 0%
11–100 256,289 311,207 0%

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