Building Stable SERP Growth for an Online University
36.21%
Traffic increased in 5 months
Education
48%
Rankings Improved
55.3%
Visibility Increased
35
Links Built
An accredited online university from Washington State partnered with us to improve online visibility and increase traffic for its MBA and Executive MBA programs. With constant Google algorithm updates impacting rankings across the education industry, the university needed a sustainable link-building strategy focused on long-term SERP stability.
The Dilemma
The education niche had become increasingly competitive, making it difficult to acquire authoritative backlinks while maintaining stable rankings during frequent Google updates.
The university required a strategy capable of improving domain authority, increasing visibility for competitive keywords, and driving qualified traffic without risking ranking volatility.
The Course of Action
We designed a tailored outreach and authority-building campaign focused on premium educational backlinks and long-term SEO growth.
In-depth Analysis:
Our team identified high-authority educational websites, blogs, and trusted domains relevant to MBA and executive education programs.
Content Creation
We created well-researched and valuable content assets designed specifically to earn backlinks from authoritative education-related publishers.
Strategic Outreach
Through targeted outreach campaigns, we secured high-quality backlinks while continuously monitoring link performance, organic traffic growth, and ranking improvements.
Results Overview
The campaign generated significant improvements in traffic, keyword visibility, and overall search performance within five months.
Between April 2023 and August 2023, organic traffic increased by 36.21%, while the website’s overall visibility improved by 55.3% despite multiple Google algorithm updates during the campaign period.
Keyword rankings also showed impressive growth, with multiple high-intent search terms securing stronger positions and driving a significant increase in qualified organic traffic.
Rankings in positions 1–3 increased by 48%, while keywords ranking between positions 4–10 grew by 60.1%, helping the university strengthen its presence for highly competitive educational searches.
Number of Keywords Ranking on Google SERPs
Google Position
April, 2023
August, 2023
Percent Increase
1–3
173
256
48%
4–10
635
1,017
60.1%
11–100
8,916
13,838
55.2%
Key Wins At A Glance
36.21%
More Traffic
55.3%
More Impressions
37%
More Clicks
The Ball's In Your Court
Link building remains a core tool for effective search engine optimization.
And no one does it better than Link Building HQ.
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