Logistics is a business built on reliability — but when a 3PL matching platform couldn’t be found on the first page of Google, that reliability meant nothing to the businesses actively searching for them. Landing on pages three and four for terms like “supply chain management” and “freight forwarding solutions,” they were losing potential clients to competitors before a single conversation could begin.
The Dilemma
The client was targeting either overly competitive short-tail keywords or high-volume terms that didn’t match what their actual buyers were searching for. And with no local SEO presence, searches like “logistics company near me” were sending leads straight to competitors. Every Google algorithm update made the gap harder to close without a clear plan.
The Course of Action
We built a strategy combining technical fixes, targeted content, and authoritative link building to get them ranking where it mattered.
In-depth Analysis:
We audited the full site for technical issues — slow loading, broken links, and underperforming content — then mapped high-intent, long-tail keyword opportunities specific to the 3PL and freight space.
Content Creation
We created and optimised content around targeted phrases such as "best 3PL providers for e-commerce" and "freight forwarding for small businesses," and added geo-specific landing pages to capture local search traffic.
Strategic Outreach
We secured high-quality backlinks from industry-leading publications, as well as supply chain associations and relevant business directories, to build domain authority and brand recognition.
Results Overview
In six months, the logistics company went from page three to a dominant presence across the search terms their buyers were using.
Organic traffic surged from 4,200 to 7,006 monthly visitors in just six months, directly translating to more inquiries and sales.
Search visibility climbed by 86% as technical improvements and quality backlinks established the brand as a credible name in the logistics space.
Keyword rankings saw dramatic growth, with positions 1–3 up 176% (146 to 403) and positions 4–10 up 98% (721 to 1,428).
Number of Keywords Ranking on Google SERPs
Google Position
February 2023
January 2024
Percent Increase
1–3
146
403
176%
4–10
721
1,428
98%
11–50
1,030
1,697
64.8%
Key Wins At A Glance
66.8%
More Traffic
86%
More Impressions
122%
More Clicks
The Ball's In Your Court
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