In the fast-growing e-bike industry, smaller brands struggle to stand out online. An e-bike brand offering a sustainable alternative to traditional transport reached out to us after finding itself buried on pages three and four of search results — invisible to the commuters, eco-conscious shoppers, and adventure enthusiasts it was built for.
The Dilemma
Our client had great bikes and strong reviews, but their backlink profile was weak, and their site lacked linkable content — only product pages, which most publishers won’t link to. Bigger brands dominated competitive keywords like “best electric bikes” and “ebike,” while technical issues like duplicate content, slow site speed, and missing redirects further held them back. Visibility, traffic, and sales were all suffering.
The Course of Action
We built a multi-layered strategy targeting link building, content, outreach, and technical SEO.
In-depth Analysis:
We audited the full site for on-page gaps, technical issues, and link opportunities, then identified high-authority targets across cycling, sustainability, and commuting publications.
Content Creation
We created and optimized content around topics bike enthusiasts were searching for — e-bike commuting, sustainability, and product care — giving publishers something worth linking to.
Strategic Outreach
We secured placements on authoritative sites that linked directly to guides, product pages, and resources.
Results Overview
Our partnership with the e-bike brand delivered measurable, lasting growth in organic search performance.
Traffic grew from 5,100 to 6,227 visitors in just 6 months, driven by informational content and value-first outreach.
Visibility increased by 36.7% through technical fixes and high-quality backlinks, positioning the brand as a trusted name in the e-bike market.
Keyword rankings surged, with positions 1–3 up 55.9% (993 to 1,548) and positions 4–10 up 51.7% (2,052 to 3,113).
Number of Keywords Ranking on Google SERPs
Google Position
February 2023
January 2024
Percent Increase
1–3
993
1,548
55.9%
4–10
2,052
3,113
51.7%
11–50
3,917
4,859
24%
Key Wins At A Glance
22.1%
More Traffic
36.7%
More Impressions
55.9%
More Clicks
The Ball's In Your Court
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