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June Core Update 2025 — The Impact & Aftermath

So, we’re down with another core update — the second one this year. June Core Update 2025 caused significant spikes and drops in volatility before and after its rollout. It wasn’t just the usual target-low-quality-content and prefer-authoritative-pages type update, but extended beyond the traditional fluctuations to integrate tweaks to AI Overviews as well.  And as […]

What is Answer Engine Optimization?

While traditional SEO has dominated digital marketing for decades, two new players are taking center stage – Answer Engine Optimization and Generative Engine Optimization. AI overviews have already become the go-to sources for answers in many cases, which has been the most significant change to search since Google became a verb.  The question remains: should […]

March Core Update 2025 — A Complete Overview

March core update 2025 dropped on March 13th, and it was the first core update this year that made it through the search ecosystem. It finished in 2 weeks, much like the timeline for most broad core updates. The broader objective? To refine Google’s ranking capabilities by surfacing more helpful and relevant content.  The shifts […]

What Does the Google Search Parameter Change Mean for SEO?

As everyone already knows, Google modified the search results parameter last month, in true Google fashion—quietly and discreetly. It was kind of hard to miss because it wreaked havoc on SEO dashboards everywhere. A major drop in impressions in Google Search Console, tracking data lost after the first page in third-party rank tracker dashboards, and […]

What Types of Backlinks You Need to Win the SERP Rankings?

In the 2023 Pubcon Austin, Gary Ilyes from Google said that the importance of backlinks is overemphasized, suggesting they were not among the top three ranking factors for Google. Later in May 2024, Google API leaks surfaced which rendered this statement a bit questionable. After that, he took to Twitter to accept what he said […]

Generative Engine Optimization: How to Make AI Engines Choose Your Content First

It’s no surprise that people have started using generative AI as search engines. This has opened up new doors for search, with brands re-aligning their strategies to shift focus to where searchers are rushing. This is when generative engine optimization comes into play.  But what is Generative Engine Optimization or GEO? It is an innovative […]

The Death of Keywords: Why Topical Authority is the Future of SEO

You can’t undermine the importance of keywords in SEO. They bring in organic traffic by allowing users to pull up relevant content for their search queries. However, the newer regime suggests that keywords might not be all that’s required to pull through the complex web of SEO principles. Long gone are the days when traditional […]

SEO Trends 2025 You Shouldn’t Miss Out On!

SEO Trends 2025 are highly dependent on how the SEO world is changing, which is an accelerated rate. From eye-opening API leaks to frequent devastating algorithm updates and the storm of LLMs that is currently engulfing us, it’s truly hard to predict what we will be facing next in this ever-changing world of Search. But […]

August Core Update – Major Developments & Recoveries so far

Core updates (just like the August Core Update) cause chaos. Rankings are altered, new websites surface on the SERPs, volatility is high (in most cases), and so is uncertainty. SEOs and webmasters remain on their toes, constantly monitoring the rise and decline in traffic and spotting any unusual patterns. So, you see lots of things […]