Link Building and SEO Myths, Busted!

Are All Backlinks Equal in SEO?

Not all backlinks are equal in SEO. Yes, a website with a few authoritative backlinks can outrank one with thousands of low-quality ones. That’s because from a search engine’s perspective, the links on the former signal higher trust and more value propositions.  So, how do we distinguish valuable backlinks from low-quality ones? Let’s find out.  […]

Paid Links Always Get Penalized By Google

Google has emphasized numerous times why buying links is against their policies. But do paid links always get penalized by Google even when executed properly? Are they risky despite being contextually relevant and coming from high-authority sources? Let’s find out. First, What Is Link Spam? Google’s link spam policy specifies which types of links are […]

AI Content is considered spam by Google

So, what’s the deal with AI-generated content? That’s one question we’ve heard clients ask us more often than anything else. And today, we’ll address the matter of whether AI content is considered spam and can negatively impact your rankings.  Let’s settle this once and for all.  What Type Of AI Content Is Considered Spam? So, […]

You Should Avoid Using JavaScript on Your Website

The long-held belief is false. JavaScript doesn’t harm rankings if rendered correctly. Back in the early days, SEOs were right to be cautious. But Google has been rendering JavaScript since 2014, and they’ve gotten pretty good at it. In 2019, they announced that Googlebot uses the latest version of Chromium for rendering, meaning that if […]

Myth: Canonical Tags Are Only for Duplicate Content

Canonical tags were originally designed to let search engines know which version of a duplicate page to prioritize. However, treating them solely as a duplicate content band-aid is akin to using a Swiss Army knife as a bottle opener. Canonical tags aren’t just a cleanup tool. They’re a way to control where your authority actually […]

Brand Mentions Without A Link Don’t Matter

One of the most persistent myths in the link-building world is the belief that unlinked brand mentions offer no SEO value. It almost makes sense because how do Google bots know a brand is being talked about without proper attribution? Well, that’s exactly what we’re here to tell you.  If you think brand mentions without […]

Google can’t read images — A Myth.

Imagine you spend hours creating an informative and helpful infographic for your audience. Then it hits you, all that effort is for nothing if Google never ‘sees’ the embedded content and ranks it for your audience to see. The concept that Google can’t read images still remains skeptical in SEO spaces. We’re here to give […]

SEO Is Only About Keywords

We’ve all heard SEOs endorsing the idea that keywords are your safe zone. The one thing that can get your traffic bolstering through the charts. But is SEO only really about keywords? According to a 2024 study, 60% of Google searches end without a click, so why are we still optimizing for keywords? Simply put, […]

Why is my SEO not working?

So you’re putting in all efforts — creating content, posting regularly, and building links — but somehow, your SEO is not leading to anything concrete? In the end, you might be left wondering, “Why my SEO is not working?” There are many reasons under the sun that may be causing this. It’s like trying to […]