In the competitive exterior home remodeling market of the Pacific Northwest, local contractors struggle to gain online visibility. A siding contractor faced this exact challenge when it couldn’t rank for key service-related searches and came to us for support.
The Dilemma
Our client had a strong track record and high-quality services, but their organic traffic sat low. A quick audit revealed a weak backlink profile, content gaps, and misalignment between consumer search behavior and industry jargon. Competitors were dominating SERPs for terms like “external home improvement” and “leading siding contractor,” while stagnant content was dragging the client further behind. They needed a targeted intervention to compete.
The Course of Action
We built a link-building campaign focused on quality, relevance, and data-backed decisions.
In-depth Analysis:
We extracted a full backlink profile to identify and disavow low-authority links hurting SEO performance. We also identified authoritative sites in home improvement, construction, and regional business sectors for guest posting and high-value link placement opportunities. In addition, we prioritized backlinks from sites with DA 50+, including reputable industry blogs, home improvement magazines, and local news sites.
Content Creation
Our team produced compelling, informative content around siding, roofing, window replacement, and exterior remodeling — optimized for relevant keywords with natural link integration throughout.
Strategic Outreach
We continuously monitored domain authority, referring domains, keyword rankings, and organic traffic while executing the outreach campaign. This helped us secure high-value placements and provide the client with regular progress reports at every stage.
Results Overview
When we started, the website received only 350 organic visitors/month. Through a focused link-building strategy, traffic climbed by 23.98% overall.
Visibility surged 14.5%, confirming the brand now appears across a broader range of relevant search queries and is recognized as a trusted name in Pacific Northwest exterior remodeling.
Number of Keywords Ranking on Google SERPs
Google Position
February 2023
January 2024
Percent Increase
1–3
44
63
43.18%
4–10
122
153
25.41%
11–50
185
298
61.08%
Key Wins At A Glance
23.98%
More Traffic
18%
More Impressions
28%
More Clicks
The Ball's In Your Court
Link building remains a core tool for effective search engine optimization.
And no one does it better than Link Building HQ.
Are You Ready To Earn Powerful Backlinks?
Schedule A Meeting With Us And Get Your Free Link Plan Today.
