traffic · 11 months
visibility
rankings
links built
In the fiercely competitive home improvement niche, ranking on the first page of Google is no small feat. A roofing services business came to us in February 2024 with barely any organic presence — just one keyword ranking in the top 3 positions and a mere 42 monthly visitors. We saw the potential immediately and got to work.
Despite offering quality roofing services in the USA market, the client was virtually invisible online. With only 1 keyword ranking in positions 1–3 and 7 in positions 4–10, their website was generating almost no organic traffic. Google's evolving algorithm made the home improvement space even harder to crack. An initial audit confirmed multiple on-page and technical SEO gaps that were dragging performance down before a single backlink could even do its job.
We crafted a results-driven strategy combining link building with intent-based keyword targeting and strategic outreach.
In-depth analysis
We started by identifying weak, irrelevant, or spammy backlinks holding the site back, setting a clean foundation before outreach began. We also compiled a targeted list of authoritative websites accepting guest posts, with a focus on the US market, ensuring every placement would be relevant and geographically aligned.
Content creation
High-quality guest posts were crafted around roofing, home improvement, and related topics, each optimized with branded, non-branded, and intent-based keywords for maximum ranking impact.
Strategic outreach
Anchor text was seamlessly woven into content to drive rankings for a wide variety of keyword types — from brand-specific terms to transactional and informational queries — before executing the final outreach campaign to secure placements.
| Google Position | February 2024 | January 2025 | Before → after | Percent Increase |
|---|---|---|---|---|
| 1–3 | 1 | 14 | 0% | |
| 4–10 | 7 | 31 | 0% | |
| 11–50 | 41 | 63 | 0% |