traffic · 6 months
visibility
rankings
links built
As Google's algorithm updates and HCU guidelines wreaked havoc across the legal industry throughout 2024, one of our clients — a law firm providing migration and immigrant protection services in the USA — reached out in November, alarmed by a sudden dip in their rankings and traffic. We jumped right in to re-establish a strong backbone for their online presence in this highly competitive niche.
Despite a promising rating and a flourishing customer base, it didn’t add up that their search performance wasn’t mirroring this success. What they didn’t realize was that there were a ton of high-priority off-page SEO areas that needed attention. They wanted a strategic intervention that would bolster them in the top positions, and we were happy to take on the challenge.
After a comprehensive evaluation of the firm’s competitors and audience, it was evident that link building was going to be at the core of our strategy. Here’s what we did to steer them on the track to success.
In-depth analysis
We conducted a full-scale site audit and discovered on-page gaps, including missed keyword opportunities and thin content on key service pages. We built a targeted list of high-authority legal, immigration, and news publications relevant to the firm's practice areas and niche.
Content creation
We created well-researched guest posts using local, branded, and non-branded keywords aligned with the search intent of people seeking immigration and legal help. We ensured each post met the site's editorial standards and naturally placed strategic anchor text.
Strategic outreach
We listed the firm across all relevant legal and business directories to build domain authority. We then ran a targeted outreach campaign to secure quality placements and complete the strategy.
| Google Position | November, 2024 | May, 2025 | Percent Increase | Percent increase |
|---|---|---|---|---|
| 1-3 | 247 | 456 | 0% | |
| 4-10 | 999 | 1124 | 0% | |
| 11-50 | 2330 | 2863 | 0% |