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The Dilemma

An accredited online university from Washington State partnered with us to improve online visibility and increase traffic for its MBA and Executive MBA programs. With constant Google algorithm updates impacting rankings across the education industry, the university needed a sustainable link-building strategy focused on long-term SERP stability.

The education niche had become increasingly competitive, making it difficult to acquire authoritative backlinks while maintaining stable rankings during frequent Google updates.

The university required a strategy capable of improving domain authority, increasing visibility for competitive keywords, and driving qualified traffic without risking ranking volatility.

The Course of Action

We designed a tailored outreach and authority-building campaign focused on premium educational backlinks and long-term SEO growth.

In-depth analysis

Our team identified high-authority educational websites, blogs, and trusted domains relevant to MBA and executive education programs.

Content creation

We created well-researched and valuable content assets designed specifically to earn backlinks from authoritative education-related publishers.

Strategic outreach

Through targeted outreach campaigns, we secured high-quality backlinks while continuously monitoring link performance, organic traffic growth, and ranking improvements.

Service used on this campaign White-Label Link Building Service

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Results Overview

Google Position April, 2023 August, 2023 Before → after Percent Increase
1–3 173 256 0%
4–10 635 1,017 0%
11–100 8,916 13,838 0%

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