In early 2023, a Cincinnati-based wellness center reached out to Link Building HQ after struggling to manage link-building in-house. They knew the value of a strong backlink profile — they just didn’t want the overhead of running it themselves.
The Dilemma
The client had two clear goals: short-term, they needed to drive meaningful traffic to a website that was barely registering any visits in February 2023. Long-term, they wanted to build real authority in the health space. They wanted not just any backlinks, but placements on reputable, well-known health publications that readers & search engines actually trust.
The Course of Action
However, scalable link building is pretty complex. We used the following approach:
In-depth Analysis:
We identified high-authority health blogs and magazines with strong, relevant readership. With guest posts secured on them, we were able to build quality backlinks and boost their brand visibility.
Content Creation
We managed citations across directories like Yelp and niche health platforms while reaching out to local Cincinnati websites to build regional relevance and authority.
Strategic Outreach
We connected with lifestyle and wellness influencers to amplify the center's brand identity, generating organic, high-value backlinks from credible voices in the space.
Results Overview
Strategic implementation and timely delivery ensured results that surprised the wellness client.
From February 2023 to January 2024, the organic traffic for the client’s website went from 2,920 to 10,500, a massive increment of 259.59%.
With our persistent link-building efforts, we were able to push many low-ranking keywords to higher ranks in the SERPs. The total number of ranking keywords went from 571 to 1641, a 188.2% increase in just 11 months.
In addition, the number of keywords in the top 3 positions increased by 290% in the span of 11 months, which meant their site appeared for a lot more organic searches than before.
Number of Keywords Ranking on Google SERPs
Google Position
February, 2023
January, 2024
Percent Increase
1-3
10
39
290%
4-10
33
80
142.4%
11-100
528
1522
188.2%
Key Wins At A Glance
259.59%
More Traffic
75%
More Impressions
33%
More Clicks
The Ball's In Your Court
Link building remains a core tool for effective search engine optimization.
And no one does it better than Link Building HQ.
Are You Ready To Earn Powerful Backlinks?
Schedule A Meeting With Us And Get Your Free Link Plan Today.
