Published on February 6th, 2019 link-building-automated

What is Automated Link Building

Link building has always been the epitome of creating a successful online profile where the general awareness of the brand, its relevance, and authenticity are put into perspective. Link building is all about building a solid reputation among the search engine algorithms by improving the Domain Authority or using link building campaigns in conjunction with SEO practices to spread the word about the company online.

Marketers and technical teams have to go through elaborate time periods and put in exhaustive outreach efforts until they can claim victory in building backlinks. This process, no matter how manual and intensive, doesn’t always have to be a tough one, especially considering the rapid growth and interest in the SEO sector of every business’s marketing and the consistently robust tools that are being created to serve that purpose.

With all the technology and the extensive range of software available today, in this article we will be exploring how you can minimize manual work through link building automation. These tools simplify the process by automating some of the steps and enable you to concentrate on a strategic angle of link building.


Before we delve into different effective tools and strategies that can be used for an automated link building process, it is important to consider that there should be a well-defined balance between the manual and automated process. Backlink automation is not a shortcut to the whole process but rather a more refined approach to the campaign that harnesses the capabilities of the tech online.

The fundamental objectives will remain prominent and essential:

  • Building high-quality and rich content: This pertains to innovating the digital landscape by employing a unique and original way of presenting the content and providing value for the readers in the content itself. The technique, understandably so, remains the most organic and natural means of creating backlinks and redirecting traffic to your platform. If your content lacks in any way, your link building efforts will not give you profound results.
  • Using keywords effectively within the piece of content: A good link brings value and relevance to the piece of content it is embedded in. This includes the highlighted keyword label or the alt text and links under the images.
  • Link placement: Where exactly in the piece of content you choose to embed the link also plays an important role as far as Google’s algorithms for link evaluation is concerned. The ideal spot would be in the upper section of the main body or editorial section of the page.
  • Competition analysis: This once again lays focus on keywords specific to your niche. Moreover, by tracing the steps of your competitors and analyzing the sources and platforms responsible for their link-building success and traffic redirection, you can learn a few things and implement similar practices in order to replicate the accomplishments of your business rivals.
  • Email lists: Marketers are no strangers in using emails to promote their products and subscription plans, as people tend to view their inbox folders no matter what. By securing a customer’s subscription to newsletters, you can continue to push new arrivals and deals toward them while constantly embedding links in this email list of yours. This is also true for communicating with domains and blog hosts whom you’ll need to approach to embed your links with their platform.

As far as keywords and competitors research goes, Ahref, Moz and SEMrush are some of the most versatile tools capable of handling such tasks and bringing important insights into light for your marketing team to ponder over.

The above-mentioned guidelines are applicable to your link building campaign regardless of how it’s operated, and you cannot cut corners on these principles without expecting a dip in performance in terms of your marketing efforts.

Now that we have covered the very basics of link building, it’s time to focus on enhancing these basics. This can be achieved by employing link building automation tools. This is going to help us perform tasks automatically, accelerate the process, and finally have a higher success rate.

Removing the hassle with automated link building

With automated link building softwares, “time” is the most predominant factor that we’ll be targeting, as this will ultimately allow us to reach our goals quicker. Reducing process time will help design an extremely streamlined process that provides real, tangible results.

Data collection

Data Collection

The first step is the collection of data that will imminently power and refuel your link building campaign, from building the database of domains to target to analyzing these pages for important metrics, including their Domain Authority and anchor texts. The following tools will help you scour and select the most relevant sites that will be incorporated into your backlink process.

  1. Rankwyz:You can manage a lot of tasks with this tool as it encompasses areas of content scraping, indexing, and article building. Furthermore, the Wyz traffic automates organic traffic by providing you with target links for the specific query or keyword you input.
  2. Majestic: When talking about keeping all important statistics and numbers up-front, this particular software enables you to track the number of links, pages responsible for redirection, and all domain-related information that will be valuable to you. Additionally, anchor text and top referring domains for your competitors can also be sourced via Majestic.
  3. Syndwire:More often than not, your primary goal would be to target audiences through social media or social networking sites. This is where Syndwire comes in as it helps you manage and promote the relevant product or service to hundreds of different user accounts and profiles based on their public information.

Email automation

A slight twist on the usual email list formula here is to ensure that every email you send out to the different domains and web owners differs slightly, as this will create a sense of personalization. Moreover, individually going on these domains to gather the contact details is an excruciatingly daunting task, and it’ll be much easier if you leave it in the hands of software. Let’s take a look at some of the tools you can utilize for creating different templates for emails and approaching your clients in a more “human” manner.

  1. FindThatLead:Talk about lightning fast. With this particular service at your disposal, you simply have to input and feed all the domains that you’re interested in or targeting for your backlink campaign. FindThatLead will automatically crawl these domains and gather contact details, if provided on the client’s site, to bring them back to you, easing and speeding up the entire process by a significant degree.
  2. Mailshake:The epitome of automated functioning, Mailshake will allow you to create a personal touch in your emails. After answering a few questions by the software aimed at collecting the client’s data, this tool will provide you with suggested templates for your email campaign. Additionally, a follow-up email is sent automatically to your targeted domain if a response wasn’t recorded from their side, allowing you to constantly keep in touch with your potential clients.

Knowing when to stop

Though automated link building is an area that you can continue to explore and find utilities for, you should know that the algorithms over at Google will always value a more natural approach to building links than an engineered one. It is for this reason, Private Blog Networks (PBNs) have earned a bad reputation among the ranking algorithms which view these backlink attempts as a “black-hat SEO tactic”.

PBNs basically, serve only for the purpose of building links as these newly-created sites manipulate the SEO principles and exploit them. An investor can then affiliate his web platform with these PBNs, several hundreds of them within a single network, which are all redirected back to the client’s website. This technique can potentially lead to penalization and a stain on Google’s radar and web-crawling history.

That’s why a perfect balance is to be established between automated link building and the manual processes that lie alongside it. This is exactly why it was suggested, earlier in this article, to always carry the fundamentals along, no matter how advanced or automated your link building campaign is. The automated link building tools mentioned above are excellent for automating parts or fractions that will contribute to your backlink attempts, as long as you don’t abuse the system and risk around Google’s algorithms, which can put your platform in jeopardy and leave your rankings in a bad spot.


Link building has always been a time-consuming and research-intensive area of SEO practices and marketing strategies. With that being said, variety of tools on the internet allow every marketer to automate crucial aspects of the link building campaign for increased efficiency and flexibility.

The functions provided range from creating automated emails with a personalized touch, finding domains relevant to your market niche, and analyzing the competition better to follow in their footsteps of success, All the while ensuring you steer clear of any unearned, black-hat SEO tactics like PBNs by simply remaining in the bounds of organic-backlink territory and respecting the view of the algorithms for different search engines.

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Published on February 6th, 2019
Updated on April 2nd, 2024

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