1:05:04
GEO explained: how to monitor and manage what AI says about your business
Is your business invisible to AI? You might be ranking #1 on Google and still losing customers without knowing it. In this episode of The SEO Party, Timmy, Naveed and Alex sit down with Salman and Umer from SearchEdge to talk about generative engine optimization (GEO) and how the rules of search have changed. They explain what GEO actually is and why it isn't just an evolution of SEO, how AI forms opinions about your brand, and the difference between being visible and being recommended. The episode also covers how to audit what ChatGPT, Perplexity and other LLMs say about your business, why most of your AI visibility depends on third-party sources, the content strategy shifts every business needs to make, and what CMOs and small business owners should do in the next 90 days. Tools mentioned: Profound, Semrush AI Visibility and Perplexity.
