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Google’s AI optimization guide: SEO is so not dead
Google has finally published official guidance on optimizing for AI-powered search. It clears up a lot of confusion around SEO, GEO, llms.txt, structured data and AI content, and what actually matters for visibility in AI search. This video breaks down how Google says its AI features find and use information, including retrieval-augmented generation (RAG) and query fan-out, then tests four popular GEO myths against the guidance. It also covers what kind of content works well, the scaled content abuse warning, the technical SEO foundations behind AI visibility, and local SEO in AI Overviews. The takeaway: AI search is changing the experience, but the foundation is still SEO.