Entertainment Case Study

From punchlines to backlinks: How we helped a performing arts theater take the spotlight.

Around February 2023, one of our clients, a performing arts theater known for clean comedy in the state of Tennessee came to us with a challenge. They knew how to put on a show but just not on their website. Now link building in the travel industry itself is very difficult and on top of that doing it for a theater, that was a tough nut to crack.

Building a premium link profile has become a more strategic challenge due to Google’s ongoing algorithm updates. This has made link building difficult for a lot of sectors, including the travel sector.

In early 2023, our client had a goal of increasing their online visibility and website traffic. However, the accomplishment of this goal had a few challenges, like a fiercely competitive landscape and outreach difficulties. That’s where Link Building HQ came to the rescue. Our team of experts started off by providing a consultation to the client and then prepared an extensive link building strategy to take the client’s website traffic and visibility to the next level.


A Personalized Plan

We crafted a personalized plan for this family-comedy theater by making high-quality premium backlinks from high DA websites, platforms, and communities related to comedy and performing arts. We also upgraded the outreach strategy for our client by building relationships with online theater and comedy reviewers to provide us with backlinks and put the word out for new shows.

The Strategic Implementation

After building a coherent and personalized strategy for our client, it was show time!

Here are the steps we took to practically implement the strategy:

  • We initiated by making a list of all the comedy and theater reviewers based in the region of the client and having significant website traffic. We then approached all these reviewers and bloggers to provide backlinks to the client’s website and also spread the word about the new shows.
  • This approach proved highly effective and resulted in the acquisition of high-quality backlinks.
  • The website traffic for the client also increased rapidly as the outreach strategy also resulted in noticeable collaborations with other established communities.
  • The brand awareness also increased as the word about the new shows and the blog got out on different platforms.

The Results

  • Through our consistent efforts, from February 2023 to January 2024 we increased the website traffic from 10278 to 16046, a substantial 56.11% increase.
  • Our streamlined process and personalized plan for the client enabled us to achieve a 53.93% increase in the visibility of the website. Also, we pushed keywords in the top 3 positions of SERPs from 54 at the start of the campaign to 104 after 11 months, a 100% increase.
  • Despite new updates constantly being rolled out and a cutthroat competition in the industry we managed to score a significant number of organic backlinks.


Traffic Increase


Visibility Increase

Traffic Increase

Number of Keywords Ranking on Google SERPs

Google Position February, 2023 January, 2024 Percent Increase
1-3 54 108 100.00%
4-10 28 60 114.29%
11-100 3615 5523 52.78%



  • More Traffic
  • More Impressions
  • More Clicks

The Ball's In Your Court

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tool for effective search
engine optimization.

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