traffic · 6 months
visibility
rankings
links built
Google's relentless push for helpful content has made it increasingly difficult for established websites to hold their ground since 2023. A well-established law firm operating across multiple locations in the United States came to us facing exactly this challenge. With a tight 6-month window to deliver results and semi-local off-page SEO needs across several locations, we took on the task with a focused, structured approach.
Despite being an established multi-location firm, the client struggled to maintain and grow its SERP rankings as Google's algorithm updates kept reshaping the landscape. Managing off-page SEO across multiple US locations required securing powerful, locally relevant links to build trust with Google on a regional level. The added pressure of a strict 6-month deadline meant that the strategy had to deliver a positive trajectory fast and in an efficient way.
In-depth analysis
We started by identifying authoritative law-focused websites with local audiences matching the firm's operating locations. We also conducted a thorough review of the client's website to flag on-page improvements and ensured the firm was listed across all relevant online legal directories for maximum local authority.
Content creation
We researched and connected with bloggers who published third-party legal content, studied their editorial guidelines, and crafted tailored content that met their standards — while naturally incorporating the right anchor text and keywords to drive meaningful ranking improvements.
| Google Position | July 2024 | December 2024 | Before → after | Percent Increase |
|---|---|---|---|---|
| 1–3 | 820 | 923 | 0% | |
| 4–10 | 2,064 | 2,348 | 0% | |
| 11–50 | 3,734 | 3,777 | 0% |