Google’s relentless push for helpful content has made it increasingly difficult for established websites to hold their ground since 2023. A well-established law firm operating across multiple locations in the United States came to us facing exactly this challenge. With a tight 6-month window to deliver results and semi-local off-page SEO needs across several locations, we took on the task with a focused, structured approach.
The Dilemma
Despite being an established multi-location firm, the client struggled to maintain and grow its SERP rankings as Google’s algorithm updates kept reshaping the landscape. Managing off-page SEO across multiple US locations required securing powerful, locally relevant links to build trust with Google on a regional level. The added pressure of a strict 6-month deadline meant that the strategy had to deliver a positive trajectory fast and in an efficient way.
The Course of Action
In-depth Analysis:
We started by identifying authoritative law-focused websites with local audiences matching the firm's operating locations. We also conducted a thorough review of the client's website to flag on-page improvements and ensured the firm was listed across all relevant online legal directories for maximum local authority.
Content Creation
We researched and connected with bloggers who published third-party legal content, studied their editorial guidelines, and crafted tailored content that met their standards — while naturally incorporating the right anchor text and keywords to drive meaningful ranking improvements.
Results Overview
Even with the Core Updates hitting near the end of the campaign, traffic climbed from 21,952 to 23,696 — a steady 9.33% increase within just 6 months.
Keywords in positions 1–3 grew from 820 to 923 (12.5%), while positions 4–10 saw an even stronger jump from 2,064 to 2,348 (13.75%).
The results confirmed a clear positive trajectory across all keyword tiers, validating the quality of every link placed.
Number of Keywords Ranking on Google SERPs
Google Position
July 2024
December 2024
Percent Increase
1–3
820
923
12.5%
4–10
2,064
2,348
13.75%
11–50
3,734
3,777
1.15%
Key Wins At A Glance
9.33%
More Traffic
13.75%
More Impressions
8%
More Clicks
The Ball's In Your Court
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