In-depth analysis
We analyzed the client's existing backlink profile and identified publication opportunities across real estate, finance, business, and regional news outlets with audiences aligned to prospective buyers, sellers, and investors.
A Real Estate Company’s Climb in a Crowded Market
12 months
Real Estate
Media Placements Service
130%
traffic · 12 months
91.4%
visibility
121.9%
rankings
38
links built
The Dilemma
Real estate search is one of the most competitive areas online, with big websites, national portals, established brokerages, and local agencies all trying to get noticed. A real estate company based in Orlando, Florida came to us with a name in the community but little online presence. The challenge was to build trust through editorial coverage and high-quality backlinks. The challenge was to build online authority and visibility in a highly competitive market dominated by established national and local competitors.
We created a plan that focused on editorial coverage in trusted media.
Content creation
We created content that showed the company's market knowledge, including trends, advice for buyers and sellers, and expert opinions. Each piece was written to help readers, meet editorial standards, and support the client’s pages and keywords.
Strategic outreach
We sent tailored pitches to the editors and writers at each publication. We monitored performance trends throughout the campaign and refined our outreach approach based on publication engagement and coverage opportunities.
Media Placements Service used on this campaign
Media Placements Service
Results Overview
| Google position | Before | After | Before → after | Percent increase |
|---|---|---|---|---|
| Referring domains | 210 | 402 | 0% | |
| Keywords in positions(1-10) | 160 | 355 | 0% | |
| Monthly organic traffic | 3,400 | 7,820 | 0% |