In-depth analysis
We reviewed the startup’s search presence and competitor coverage, then built a prioritized list of technology startup and industry publications with an established audience that was relevant to the startup’s target market.
Turning an Orlando Tech Startup Into a Search Contender
10 months
Tech
Media Placements Service
228.1%
traffic · 10 months
192.2%
visibility
211.9%
rankings
31
links built
The Dilemma
A great product does not sell itself if nobody has heard of it. A tech startup based in Orlando, Florida approached us with a promising product but very little brand awareness.
Larger competitors received coverage, backlinks, and search visibility, while the startup's audience couldn't find it. The goal was to change that through editorial media placements. We placed the startup’s story and expertise in tech and business publications, building the authority and visibility the brand needed to compete.
The Course of Action
We focused on putting the startup in front of the readers through the right outlets with the right story.
Content creation
We created original, data-backed content based on the startup’s product and market insights to create value-driven content because that wins both AI and organic search. Each piece offered value to readers while supporting the startup’s key topics and keywords.
Strategic outreach
We tapped into our established network of local publishers with personalized, publication-specific outreach. We then monitored all placements for their impact on rankings, referral traffic, and brand visibility to confirm each one supported the startup’s goals.
Media Placements Service used on this campaign
Media Placements Service
Results Overview
| Google position | Before | After | Before → after | Percent increase |
|---|---|---|---|---|
| Referring domains | 64 | 187 | 0% | |
| Keywords in positions(1-10) | 42 | 131 | 0% | |
| Monthly organic traffic | 960 | 3,150 | 0% |