What is white label SEO?
You must have come across this popular term, and chances are that you may have misinterpreted it as white hat SEO. Which is totally fine cause it is confusing.
The latter is an ethical SEO practice that adheres to Google’s rules, while the former is an intricate system that accelerates the brand’s operations and growth. Let’s dive a little deep into this concept.
What is White Label SEO?
White label SEO – the behemoth of a system in place that has majorly helped in growing many SEO businesses and agencies. What is it about? What’s the deal about it? Do you actually need it to make it big!!
It should be noted that it’s different from the prototype SEO services model that is kind of common everywhere.
White label SEO is a different arrangement altogether.
It works as an SEO reseller service, in which a third party — the agency, freelancer, or an expert team — is involved to do the job, while the forefront source represents that as its brand’s services.
See, there’s a little twist in it!
How Does White Label SEO Work?
Now that we have defined what white label SEO is, it’s important to dissect how this model operates.
White label SEO is when one company provides search engine optimization (SEO) services that another company resells under its own brand name. It can be interpreted as the flowchart between the provider, white label SEO reseller, and the client.
Here’s a simple breakdown of it to help you understand better.
- So, in the first spot, we have a Provider, which could be an agency, freelancer, or any service provider that performs the required task and all the behind-the-scenes work.
- Then we have a reseller, also known as the brand that markets and sells the provider’s work to the prospective clients under their brand’s representation.
- In the third and last spot, we have the service buyers — the clients. They only come across the brand’s offerings and communication, and in most cases, are unaware of any third parties involved in the process.
Why Should You Use White Label SEO Services?
Now coming back to the question of why, as a brand, you should adopt the white label business model and how it allows you to reap the range of benefits no other model can offer.
We’ll answer the latter in the following ‘Benefits’ section, but for the former, there are multiple ideal scenarios where the white label SEO marketing seems like a befitting approach for many businesses. In case it’s the onset of your business venture in the digital world, then white label seo is, in fact, a great option to go with. With white label SEO, you would not have to build, fund, and manage an in-house SEO team.
If cutting costs is one of your fundamental business goals, there’s nothing better than outsourcing a said service. Because if you flip the approach and decide to build an in-house team, not only will you have to bear the expenses of salaries, but you will also have to take care of the extra costs of tools, subscriptions, and training materials.
If your business offers a variety of services to clients, like Social, design, and paid marketing, then offering another service, an SEO outlet, can lead to a stream of new clients and expanded exposure.
With a white label SEO strategy, you get to increase the demand and market value of your brand amid the cutthroat competition. It also gives you a chance to provide more holistic services to your clients as compared to the standalone packaged services.
And if scalability is one of your business goals, then a white label SEO program can be one of the smart ways to achieve it. You can put all your laser focus on fostering robust and long-lasting client relationships, while a white label SEO provider can take care of the required job.
Providing a quality SEO service is not a piece of cake if you don’t have the benchmark expertise, experience, or team to rely on. But thanks to while label SEO, you can eliminate the hassle and focus more on growing your business.
Why White Label SEO Creates Recurring Revenue?
According to Semrush, it is roughly $500 to $10,000 that most businesses budget for a monthly SEO retainer.
The strategic white label model — allowing agencies to grow, scale, and expand their client portfolios — has powered some of the biggest agencies around the world. According to this article, ‘it’s an operational upgrade, a revenue amplifier, and a competitive moat rolled into one.’
White label SEO has the power to transform your business from a resource-draining one to a high-profit generating asset. It becomes a dream revenue-generating system that incessantly works under the hood of your brand.
And note that the core nature of SEO seamlessly fits the recurring revenue model. Rather than being a one-time project, it’s a continuous cycle of work, effort, analysis, and changes.
For instance,
- There’s a need to amend your SEO strategies to match the ever-evolving nature of search.
- The constant need to put up helpful and quality content that demonstrates EEAT and gets picked up by the search engine algorithms
- Link building requires a continuous effort, and building a strong backlink profile requires a considerable amount of time.
- A frequent SEO audit is mandatory to identify and prevent bottlenecks
- Unfortunately, if your site is somewhat affected or heavily hit by the Google algorithm update, then it needs to have a content and strategy overhaul and adjustments to redeem the rankings.
So, you see, it’s pretty evident that SEO is a continuously running setup that pumps up traffic and rankings. And of course, it comes without the off button, unless the brand is shutting down or operations are coming to a halt. The collective results bring in the wonderful perks, making the investment truly valuable.
Key Services Offered Under White Label SEO
There is a bundle of services that come neatly packaged as white label SEO. Some of them are as follows,
- Link-worthy content creation
- Content repurposing
- Keyword research
- On-page optimization
- Periodical website audits
- Link Building
- Digital PR
- Email marketing
- Local SEO Optimization
- Reporting and Analytics
Integrated Marketing Strategies
All the above services can be easily integrated with the seller’s existing services. Like on-page SEO and keyword research can complement your paid marketing service, white label link building services can also support your Digital PR, and more similar combination can form a powerhouse of growth and visibility that clients vie for in the sea of competitors.
Comprehensive Service Solutions
In some cases, the third-party service providers deliver comprehensive solutions that offer keyword research, technical audit, content optimization, and performance reporting in a holistic package. By having such teams and agencies on board, it simplifies the upselling and also ensures quality service all year round.
Benefits of using white label SEO services
There are a plethora of benefits that come with adopting a white label SEO business model. Here are some.
Cost-effective
Indeed, having a white label business arrangement is cost-effective by a huge margin. You get to save a large overhead cost on recruitment, salaries, benefits, bonuses, hardware, and software. In addition to that, you also get a chance to save a dedicated amount on the training material and courses to upskill your team’s acumen relevant to current industry trends.
Access to expertise
SEO is not a piece of cake. There’s always this chaos going around that involves the introduction of new SERP features, Google algorithm updates, changes in rank tracking tools, some prevalent bugs, and more.
Having a white label SEO as a business partner can give you access to some of the best industry talent out there. Not only does it give you a golden opportunity to collaborate with expert individuals, but the whole experience also contributes to increasing your knowledge further.
By having easy access to the talent pool of these competent professionals who are up to speed on the latest developments, techniques, and most importantly, who have a better understanding of the chaos, your business becomes capable of delivering quality services to the clients. This, in return, amplifies your company’s progress along with boosting its reputation.
Undiluted focus
When you have a committed white label team working alongside you, then you get to put undivided attention into maintaining your client relationship and making it long-lasting. With the undiluted focus, there also comes a freedom to explore other channels to convert more leads and expand your client portfolio, and add more industries you serve.
Branding opportunities
Working with the white label SEO partner surely brings multiple branding opportunities your way. One way to leverage these branding opportunities is to align your brand messaging across all the services your business outsources to the white label partners. That’s absolutely given.
Apart from that, there are multiple initiatives that need to be taken to ensure that the offered services reflect the same work ethics and standards you have promised to your clients.
You can pick up the forte of each of your white label partners and promote them under your brand marketing in a way that catches the attention of your targeted customers. No need to work in silos for that, you can hold the meeting sessions with them to identify the exceptional traits and then proceed to roll with it.
It’s fascinating that you can be creative with incorporating these services in your branding initiatives and enhance your brand’s impact overall.
Scalability and Growth
If scalability and growth are present in your vision board, there’s no better way to achieve them without a huge investment than to go with a white label partnership route. It allows you to upgrade the range of services you offer, which leads your business to more exposure and ultimately to take on more clients.
With the long-term white label partnership on the table, you can set clear yearly objectives, including revenue goals and marketing returns. Along with time, as your company grows and you get to explore new market segments, you can further collaborate with specialized white label services to offer more niche industry services.
Customization and Flexibility
Trust us, it’s just not possible to wear many hats.
Every industry and niche has a set of different challenges to cater to. They require customized solutions and strategies. Businesses today can’t implement the cookie-cutter method and expect incredible results. To adapt and to evolve is the key! That’s where the customization offered by the white label SEO factor comes into providing bespoke solutions that your clients require.
Quality Assurance
In today’s AI-driven online realm, one wrong move can lead you to devastating consequences. It can be even uphill battle to redeem your reputation and recover from the PR crisis.
With a white label partner by your side, you can create, maintain, and follow the strict quality controls and code of conduct. And the best part is that the entire workflow is interconnected, and progress can be easily measured and tracked. Furthermore, you, being the middle person in the whole setting, can run the reports given by the white label team for quality checks, and then forward them to the client if they pass all the quality protocols.
The practice cements your reputation as a trustworthy label and builds it for excellence. Remember, transparency can not be compromised at any cost, and you must prioritize it at all costs if you want to play long-term.
Client Acquisition and Referrals
Agencies offering more holistic services are likely to build more robust client relationships as compared to those offering limited services.
And when your agency consistently delivers top-line services that drive exceptional results, the client turns into an advocate for your brand. They’re likely to discuss your offerings in their professional circles and vouch for you, sharing their good experience. This can, in return, activate the client referral system, which will do the coveted marketing for your brand without you paying a hefty amount for it. You put in the work and get a reward in the form of more clients and orders, it’s truly a win-win situation!!
How to choose the right white label SEO Partner
Selecting the right white label SEO provider is critical to your agency’s long-term growth and resilience, especially in an industry that constantly evolves with new algorithms and trends. But here’s the kicker, it is not easy to find the apt white label partner in the sea of agencies and freelancers. With so many options to choose from, it can be perplexing and daunting to identify the right work partner for your brand.
So, in order to make the whole process a little bit easier for you, here are some useful pointers to keep in mind while evaluating and shortlisting your options.
Define your requirements
When choosing a white label service provider, it’s essential to define your requirements before proceeding. For instance, if you’re looking for an agency that provides a wide array of SEO services, from content to white label link building services to technical support, then of course, it only makes sense to look for the labels that offer you services across all these critical optimization areas.
On the other hand, if you’re searching to hire multiple freelancers or professional individuals with unique expertise in their niche, like on-page optimization or content creation, then you’re supposed to look for a deeper understanding of these areas and not just buy the surface-level knowledge. And in case you’re looking to hire professionals who offer holistic SEO support, then opt for individuals who execute SEO operations across all areas.
Check Track Record
Before agreeing to work and sealing the deal with the white label partner, it’s utterly important to perform a background check. Take your time to examine the work record of the potential partner, check out what their clients say about them, and how social media perceives them.
In addition, you can also ask for comprehensive case studies with all the right stats, a growth graph reflecting before and after progress, and all the relevant datasets. Uncut and genuine testimonials from clients, not just the good ones present on the website. Standard operating procedures that depict how they execute each of their services and with what protocols.
Having this set of crucial information also helps you communicate better with the client and brief them about the procedures you have in place.
Consistent Communication
Ironically, communication is the key in the professional setting as well and plays a bigger role than what meets the eye.
Having consistent communication with the account manager or the representative of your white label partner allows you to get updates about the ongoing tasks and projects, upcoming deadlines, and the goals to achieve. In return, you communicate and discuss the client’s expectations and ideas to guide them to work better and smoother.
The seamless communication is also conducive to eliminating bottlenecks, aligning strategies, and working better towards the collective goals.
Authentic and Transparent Reporting
It can’t be emphasized enough that the authenticity and trust stem from the data reports that you present to your clients. They just don’t want to see the growing numbers in black and white, but rather the data that depicts wins and losses, summarized strategies driving results, and realistic goals achieved within a particular time period. Remember, the report and data should answer all their questions and concerns.
Your white label partner should also mention all the tools and resources they used to garner the dataset. And also provide access to the dashboard to the client for better transparency, if possible.
Flexible service models
While looking for a potential white label partner, it’s crucial to confirm whether they have the right service models, resources, and capabilities to fulfill your client’s needs and expectations.
Before finalizing the partnership with the third party, evaluate if their offered work models are flexible and align with your clients’ requirements, and then proceed to seal the deal.
Conclusion
It is undeniable that the white label services have the power to scale a business exponentially. It is fundamentally the catalyst that growing ventures need to expand further and make the cut.
However, if you’re still skeptical about whether you should adopt this strategy or not, then spend an adequate amount thinking through it, perform a cost-benefit analysis, assess operational readiness, and determine whether outsourcing aligns with your business model.
And after the comprehensive analysis, if efficient growth, saving overhead, and offering expert-level deliverables are your top priorities, then white label could be your call.
