PageRank is an algorithm used by Google to gauge the value of a page. It works by calculating the number and quality of other pages linking to the page. PageRank, named after Google co-founder Larry Page, was the first algorithm used by Google. While PageRank today is just one of many algorithms used to determine the ranking of Google search results, it continues to provide the basis for all of Google’s web search tools.
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Written by Naveed Chinoy
Naveed Chinoy is the Co-Founder and CEO of Link Building HQ, one of the leading white-label link building agencies in the industry. With deep expertise in SEO, authority building, and editorial outreach, Naveed has helped hundreds of agencies and brands scale their organic visibility through strategic link acquisition. He leads the overall vision, growth, and client delivery at LBHQ.