traffic · 6 months
visibility
rankings
links built
A reputable independent travel agency specializing in culturally immersive, personalized itineraries faced a critical challenge: near-total online invisibility. Despite a loyal clientele, they were buried beneath big booking platforms and travel aggregators and came to us for a way out.
The agency had a devoted following but almost no digital authority. Their website wasn't ranking for any relevant high-intent search terms, and their backlink profile was too weak to compete with large travel blogs and aggregator sites dominating the first pages of Google. They needed a smarter approach to content and link building to establish credibility with search engines.
In-depth analysis
We conducted a full SEO content audit, revamping underperforming articles, refreshing outdated content, and identifying targeted link opportunities across travel blogs, online magazines, and niche publications specializing in slow and ethical travel.
Content creation
We moved beyond generic "Top 10" lists, producing immersive, story-driven content around cultural travel experiences, guided tours, and destination-specific topics to attract authoritative, relevant backlinks.
Strategic outreach
We launched a targeted outreach initiative, securing placements on reputable travel publications, regional tourism directories, and cultural organizations, prioritizing publishers aligned with the agency's niche.
| Google Position | Start | Jan, 2025 | Before → after | Percent Increase |
|---|---|---|---|---|
| 1-3 | 28 | 76 | 0% | |
| 4-10 | 8 | 31 | 0% | |
| 11-50 | 32 | 79 | 0% |