In the fiercely competitive home improvement niche, ranking on the first page of Google is no small feat. A roofing services business came to us in February 2024 with barely any organic presence — just one keyword ranking in the top 3 positions and a mere 42 monthly visitors. We saw the potential immediately and got to work.
The Dilemma
Despite offering quality roofing services in the USA market, the client was virtually invisible online. With only 1 keyword ranking in positions 1–3 and 7 in positions 4–10, their website was generating almost no organic traffic. Google’s evolving algorithm made the home improvement space even harder to crack. An initial audit confirmed multiple on-page and technical SEO gaps that were dragging performance down before a single backlink could even do its job.
The Course of Action
We crafted a results-driven strategy combining link building with intent-based keyword targeting and strategic outreach.
In-depth Analysis:
We started by identifying weak, irrelevant, or spammy backlinks holding the site back, setting a clean foundation before outreach began. We also compiled a targeted list of authoritative websites accepting guest posts, with a focus on the US market, ensuring every placement would be relevant and geographically aligned.
Content Creation
High-quality guest posts were crafted around roofing, home improvement, and related topics, each optimized with branded, non-branded, and intent-based keywords for maximum ranking impact.
Strategic Outreach
Anchor text was seamlessly woven into content to drive rankings for a wide variety of keyword types — from brand-specific terms to transactional and informational queries — before executing the final outreach campaign to secure placements.
Results Overview
Starting from just 42 monthly organic visitors in February 2024, the website surged to 294 visitors by January 2025 — a jaw-dropping 180.85% increase.
Branded organic keywords grew by 566.67% and non-branded keywords climbed 588.24%, proving the strategy worked across all search intent types.
From only 1 organically ranking keyword at positions 1-3 initially, the number went up to 14, which is a 1,300% increase. The keywords at positions 4-10 went up from 7 to 31 (a 342.86% increase).
Number of Keywords Ranking on Google SERPs
Google Position
February 2024
January 2025
Percent Increase
1–3
1
14
1,300%
4–10
7
31
342.86%
11–50
41
63
53.66%
Key Wins At A Glance
180.85%
More Traffic
500%
More Impressions
600%
More Clicks
The Ball's In Your Court
Link building remains a core tool for effective search engine optimization.
And no one does it better than Link Building HQ.
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