For a home improvement brand, being found locally is everything — customers searching for contractors, suppliers, or services rarely look past the first page. When this brand came to us in 2023, they had the services but not the search presence to match. Ranking for local terms while building broader authority at the same time called for a precise, dual-track approach to link building that left nothing to chance.
The Dilemma
The brand’s core challenge wasn’t just visibility — it was the right kind of visibility. Generic national keywords weren’t going to drive the local customers they needed, but ranking locally required building authority from the ground up. Their backlink profile lacked the quality and relevance to move the needle, and finding links that would both strengthen domain authority and send genuinely interested visitors to the site was a challenge that needed a sharper strategy than most.
The Course of Action
We focused on two clear priorities: earning high-quality backlinks from relevant, high-authority sources, and getting the brand listed where local customers were already searching.
In-depth Analysis:
We identified link prospects by vetting sites against strict criteria — strong domain authority, high organic traffic, and genuine niche relevance — ensuring every placement would deliver both SEO value and real referral potential.
Content Creation
We developed guest post content tailored to home improvement audiences, placing it on sites where readers were already primed to click through — turning backlinks into a direct source of targeted traffic, not just authority signals.
Strategic Outreach
We secured listings across local directories and publications where the brand's customers were actively searching, boosting both local visibility and the quality of the brand's backlink profile simultaneously.
Results Overview
In under a year, 35 carefully placed links moved the brand from invisible to competitive — with traffic, rankings, and visibility all heading in the right direction.
Organic traffic nearly doubled over the course of the campaign — the single biggest win for this client and a direct result of links placed on high-traffic, relevant sites.
First-page keyword rankings grew across both tiers, with positions 1–3 up 20% (10 to 12) and positions 4–10 up 40% (25 to 35).98
Overall search visibility increased by 98%, with the brand now appearing consistently for the local and niche terms their customers were using most.
Number of Keywords Ranking on Google SERPs
Google Position
February 2023
January 2024
Percent Increase
1–3
10
12
20%
4–10
25
35
40%
11–50
133
124
7%
Key Wins At A Glance
97.37%
More Traffic
98%
More Impressions
40%
More Clicks
The Ball's In Your Court
Link building remains a core tool for effective search engine optimization.
And no one does it better than Link Building HQ.
Are You Ready To Earn Powerful Backlinks?
Schedule A Meeting With Us And Get Your Free Link Plan Today.
