An accredited university in Oklahoma had the credentials — but not the digital footprint to match. With limited resources dedicated to off-page SEO and a backlink profile that wasn’t pulling its weight, the university’s website was growing slowly in an increasingly competitive education market. They needed more than a quick fix; they needed a sustained, high-quality link building campaign that would compound over time.
The Dilemma
The university’s SEO efforts had been focused almost entirely on-page, leaving off-page authority largely unaddressed. Their backlink profile was thin, with few links from relevant, high-authority sources. Meanwhile, the education sector was becoming increasingly competitive, with established institutions and online-only programs dominating search results. Without a concerted effort to build credible external links, organic traffic and visibility had no clear path to growth.
The Course of Action
We built a tailored off-page strategy focused on earning high-quality backlinks from relevant, authoritative sources.
In-depth Analysis:
We identified and vetted high-authority educational websites, publications, and niche directories — building a targeted list of link prospects directly relevant to the university's accredited programs and academic offerings.
Content Creation
We created content aligned with the university's programs and course strengths, placing it on high-DA education blogs and directories to earn contextually relevant backlinks that reinforced academic credibility.
Strategic Outreach
We collaborated with education bloggers and social media influencers to amplify the university's program visibility — securing backlinks from high-DA sources while broadening awareness across relevant digital channels.
Results Overview
Over 11 months, the campaign delivered consistent, measurable growth in traffic, keyword rankings, and overall search visibility.
Organic traffic climbed from 2,492 to 3,422 monthly visitors — a 37.32% increase driven by high-quality backlinks from reputable, relevant websites.
Top-3 keyword rankings grew from 149 to 179, a 20.13% increase, placing the university in front of prospective students for its most important search terms.
Positions 4–10 expanded from 481 to 541 (up 12.47%), steadily building the pipeline of keywords with the potential to break into the top three.
Number of Keywords Ranking on Google SERPs
Google Position
February 2023
January 2024
Percent Increase
1–3
149
179
20.13%
4–10
481
541
12.47%
11–50
810
821
1.36%
Key Wins At A Glance
37.32%
More Traffic
20.13%
More Impressions
12.47%
More Clicks
The Ball's In Your Court
Link building remains a core tool for effective search engine optimization.
And no one does it better than Link Building HQ.
Are You Ready To Earn Powerful Backlinks?
Schedule A Meeting With Us And Get Your Free Link Plan Today.
