traffic · 9 months
visibility
rankings
links built
A major US financial institution — a well-known provider of capital access and business loans — had a reputation problem they weren't even aware of. Not with customers, but with Google. Their backlink profile was cluttered with toxic links and thin on high-authority placements, meaning their search presence was a fraction of what their brand deserved. Something had to change, and it needed to scale fast.
Finance sits firmly in Google's YMYL category, where link quality and domain trust carry more weight than almost any other ranking factor. Despite being a recognised name in business lending, the client's backlink profile was actively undermining their rankings — toxic links diluted authority while the shortage of credible, high-DA placements left them invisible for the terms their target audience was using. A complete profile overhaul was the only viable starting point.
We combined a full toxic link clean-up with a scalable, high-authority link building programme built for a YMYL niche.
In-depth analysis
We audited the entire backlink profile, identified and disavowed toxic links dragging down domain trust, then mapped the highest-value placement opportunities across authoritative finance, business, and investment publications relevant to the client's offering.
Content creation
We produced credible, finance-focused content tailored for high-DA outlets — giving publishers something authoritative to link to and helping the client earn the kind of editorially placed backlinks that carry genuine weight in Google's eyes.
Strategic outreach
We scaled outreach across hundreds of reputable publications over several months — steadily building a diverse, high-authority link profile that positioned the client to capitalise fully when the May 2020 Google Core Update rolled out.
| Google Position | August 2019 | April 2020 | Before → after | Precent Increase |
|---|---|---|---|---|
| 1–3 | 46 | 152 | 0% | |
| 4–10 | 211 | 627 | 0% | |
| 11–50 | 4,491 | 22,196 | 0% |